Podcast Episodes

Why 37% of Consumers Now Start With AI Instead of Google

Search is no longer just a tool. It is becoming the decision layer between people and brands.

In this episode of The Modern Marketer Podcast, host Edd…

5 months, 2 weeks ago

Little Treat Culture: How Everyday Moments Build Real Loyalty

In an era of AI, automation, and hyper-optimized customer journeys, brand loyalty is no longer built through big campaigns or flashy experiences. It’…

5 months, 3 weeks ago

Smarter Audiences Are Being Shaped by Synthetic Data

Audiences aren’t just getting smarter — they’re being simulated.

In this episode of The Modern Marketer Podcast, Eddie explores how synthetic data is …

6 months ago

5 Signals Already Reshaping How Brands Will Win in 2026

While many teams are still focused on visibility, content volume, and short-term optimization, the real growth battle is moving upstream. AI agents a…

6 months, 2 weeks ago

What McDonald’s AI Ad Disaster Teaches Every Marketer

In this episode of The Modern Marketer, host Eddie Garrison breaks down the McDonald’s AI Christmas ad controversy and why it matters to every market…

6 months, 3 weeks ago

The AI Visibility Layer: Why SEO + PPC Will Never Be the Same

AI has officially changed the rules of digital visibility and most marketers are still playing last decade’s game.

In this deep-dive episode, Eddie Ga…

7 months ago

Unlocking 50% Brand Lift with Media Synergy

Want a 50% lift in brand performance? This episode breaks down new research analyzing 1,000+ campaigns, and reveals why pairing traditional media wit…

7 months, 3 weeks ago

The 5 Steps to Winning Search in the Age of AI

In this episode, Eddie breaks down the seismic shift happening in search, discovery, and digital visibility.

Half of all Google searches now end with …

8 months ago

Will Your Brand Survive the AI Search Revolution?

AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research…

8 months, 2 weeks ago

Why Traditional Customer Personas Are Dead and What to Do Instead

In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still c…

1 year ago