Podcast Episodes

What McDonald’s AI Ad Disaster Teaches Every Marketer

In this episode of The Modern Marketer, host Eddie Garrison breaks down the McDonald’s AI Christmas ad controversy and why it matters to every market…

4 months, 2 weeks ago

The AI Visibility Layer: Why SEO + PPC Will Never Be the Same

AI has officially changed the rules of digital visibility and most marketers are still playing last decade’s game.

In this deep-dive episode, Eddie Ga…

5 months ago

Unlocking 50% Brand Lift with Media Synergy

Want a 50% lift in brand performance? This episode breaks down new research analyzing 1,000+ campaigns, and reveals why pairing traditional media wit…

5 months, 2 weeks ago

The 5 Steps to Winning Search in the Age of AI

In this episode, Eddie breaks down the seismic shift happening in search, discovery, and digital visibility.

Half of all Google searches now end with …

6 months ago

Will Your Brand Survive the AI Search Revolution?

AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research…

6 months, 1 week ago

Why Traditional Customer Personas Are Dead and What to Do Instead

In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still c…

10 months, 2 weeks ago

Beyond the Bot. What Marketing Agencies Offer That AI Can’t Replace

In a world where tools like ChatGPT can write your captions, generate ad copy, and crank out blog posts in seconds, many business owners are asking: …

11 months ago

Customer Journey vs. Buyer Journey – Why You Need to Understand the Difference

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing tod…

11 months, 1 week ago

The Power of Creative Packaging: Why It Matters More Than Ever

In a world where consumers are constantly bombarded with choices, it’s no longer enough for your product to simply be good—it has to look good too. A…

11 months, 2 weeks ago

Healthcare Marketing & Branding Trends Guide

In this episode of The Modern Marketer, Eddie Garrison dives deep into the top healthcare marketing and branding trends shaping 2025 and beyond. From…

11 months, 4 weeks ago