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The Refresh News: SAX Appeal: Spotify’s Bet on the Future of Audio Ads

The Refresh News: SAX Appeal: Spotify’s Bet on the Future of Audio Ads



In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They expl…


Published on 8 months, 2 weeks ago

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Streaming Forward: Moe Chughtai on Data, AI, and the Future of Video Advertising


Episode 74


In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV…


Published on 8 months, 2 weeks ago

The Refresh News: April 14 – Google’s AI Mode, Walmart’s Retail Media Pressure, and Economic Headwinds

The Refresh News: April 14 – Google’s AI Mode, Walmart’s Retail Media Pressure, and Economic Headwinds



In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google’s search experience to Walmart’s aggressive retail media push and the economic signals impact…


Published on 8 months, 2 weeks ago

The Refresh New: The Acquisition of Infosum by WPP

The Refresh New: The Acquisition of Infosum by WPP



In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the …


Published on 8 months, 3 weeks ago

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Balancing Act: Psychology, Partnerships & the Future of AdTech with Ali Wendroff


Episode 73


In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various…


Published on 8 months, 3 weeks ago

The Refresh News: April 7 – TikTok Bidding War, Ad Fraud Drama, Spotify’s SAX Debut & WPP's AI Bet

The Refresh News: April 7 – TikTok Bidding War, Ad Fraud Drama, Spotify’s SAX Debut & WPP's AI Bet



In this week’s episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data …


Published on 8 months, 3 weeks ago

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Tracking the Future: Oren Kaniel on Mobile Attribution, Privacy & Persistence


Episode 72


In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in…


Published on 8 months, 4 weeks ago

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The Refresh News : March 31 – TikTok's Fate, Facebook’s Throwback Move, and Meta’s Bold Buy Strategy



In this week’s episode of The Refresh News, Kait from Marketecture unpacks the countdown to TikTok’s next ban deadline, Facebook’s surprising return to its roots, and Meta’s controversial push for pr…


Published on 8 months, 4 weeks ago

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Connecting the Dots: Heather Macaulay on AdTech, MadTech & Making It Work


Episode 71


In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always chang…


Published on 9 months ago

The Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great Shift

The Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great Shift



In this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at A…


Published on 9 months ago





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