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Kevin Kelly: On Fame, Structuring Ideas, Writing Books, and Founding Wired Magazine



Kevin Kelly is one of the most important tech writers of the last half century.

Kevin started as the publisher and editor of the Whole Earth Catalog, which was one of Steve Jobs’ favorite publication…


Published on 2 years ago

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Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed



Lulu Cheng Meservey gives a masterclass on non-boring corporate communications, Korean pop culture, and religious fanaticism. Lulu shares what she’s learned running comms for startups, decoding cultu…


Published on 2 years ago

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Derek Thompson: From Acting to the Eminem of Macroeconomic Analysis



Derek Thompson weaves together ideas from all over the place — economics, public policy, sports, and even pop culture. His writing is a breath of fresh air in a world of cookie cutter Internet conten…


Published on 2 years ago

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Jimmy Soni, on Interviewing Elon Musk, Writing Biographies, Lessons from Peter Thiel, and The Art of Research



A master of biographies and a professional speechwriter. If you want to write serious, research-backed non-fiction or build your writing career while working a full-time job, this episode is for you.…


Published on 2 years ago

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The Cultural Tutor, on Writing Every Day, Growing a Twitter Audience, and Reading Old Books



The man started writing online ~15 months ago, and has ascended to 1.5 million Twitter followers. Until now, he's been anonymous. Never showed his face. This is a masterclass in how to write for the …


Published on 2 years ago

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Tyler Cowen and Alex Tabarrok, on The Story of Marginal Revolution



For the past 20 years, they have run the world’s largest economics blog. This is the story of how they publish every day, generate ideas when they’re stuck, and plan to teach millions of people the b…


Published on 2 years ago

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How I Write: Podcast Trailer



How I Write brings you conversations with the world’s best writers. Each week, writer David Perell sits down with a writer to explore their creative process and riff on the craft. You’ve read their w…


Published on 2 years ago





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