Podcast Episodes
Back to SearchEP 46: The Night Everything Changed – Susan Cole’s Story of Grit & Reinvention
Episode 46
In this episode of Harder Than It Looks, host Brian Wolff sits down with Susan Cole, Founder & CEO of Cole Ticket Solutions (CTS) – a woman-owned bus…
7 months, 2 weeks ago
EP 45: Is There Such Thing as Too Much Parking? Urban Revitalizer Jeff Siegler Weighs In
Episode 45
In this episode, host Brian Wolff sits down with Jeff Siegler, author, urbanist, and founder of Revitalize or Die, for a candid conversation about ci…
8 months, 1 week ago
EP 44: AI with a Human Touch - How Dave Mueller and Raf Abanilla are "Breezing" Towards Innovation
Episode 44
In this episode of Harder Than It Looks, host Brian Wolff is joined by Dave Mueller, President of Parking Concepts Inc. (PCI), and Rafael Abanilla, S…
8 months, 3 weeks ago
EP 43: Hire for Heart, Train for Skill: Dean Ahmad’s Recipe for Leadership
Episode 43
In this episode of Harder Than It Looks, host Brian Wolff is joined by Dean Ahmad, Vice President of Parking and Transportation at Dallas-Fort Worth …
9 months, 2 weeks ago
EP 42: Big Ten School = Big Parking: How Gabe Mendez is Rewriting the Playbook
Episode 42
In this episode of Harder Than It Looks, host Brian Wolff sits down with Gabe Mendez, PTMP - Director of Transportation Operations at the University …
9 months, 4 weeks ago
EP 41: Disruption Ahead! Bob Murray & James Paden on Parking’s Next Big Shift
Episode 41
In this episode of Harder Than It Looks Parking Uncovered, host Brian Wolff sits down with Bob Murray, CTO at CampusParc, and James Paden, Chief Prod…
10 months, 3 weeks ago
EP 40: Service, Struggle, and Strength - The Making of Amano's CEO, Greg Brewer
Episode 40
In this episode of Harder Than It Looks Parking Uncovered, host Brian Wolff sits down with Greg Brewer, the newly appointed President and CEO of Aman…
11 months, 1 week ago
EP 39: Humans Still Win - The AI-Augmented Future of Parking
Episode 39
In this episode of Harder Than It Looks, host Brian Wolff is joined by James Paden, Chief Product Officer at Parker Technology. With 25 years of soft…
11 months, 3 weeks ago
EP 38: Live from IPMI - 9 Parking Experts Discuss Tech Trends, Customer Pain Points & Parking’s Future
Episode 38
In this special episode, recorded live on the expo hall floor at IPMI 2025, Brian Wolff, Heidi Barber, Tina Gray, and Courtney Cooper talk to 9 parki…
1 year ago
EP 37: LEDs, Guidance, and Grit - The Parking World According to Jeff Pinyot
Episode 37
In this episode of Harder Than It Looks, host Brian Wolff sits down with Jeff Pinyot – the President of ECO Parking Technologies.
Jeff’s journey sta…
1 year ago