Podcast Episodes
Back to SearchStart Persuasion 6 Months Early Or Lose Leverage
Season 2 Episode 31
We argue that persuasion in high-stakes civil cases starts six to twelve months before trial, not two months out. By testing themes early, mapping st…
3 months, 2 weeks ago
Are You Testing Your Case Too Late?
Season 1 Episode 30
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We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using co…
4 months, 1 week ago
Two Stories That Decide Every Case.
Season 1 Episode 29
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Why civil trials are decided by the story jurors reconstruct, not the one we intend to tell. We map the psychology behind narrative d…
4 months, 2 weeks ago
Stop Gambling With Generic AI
Season 1 Episode 28
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We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated…
5 months, 2 weeks ago
7 Fatal Focus Group Analysis Mistakes
Season 1 Episode 27
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Ever walked out of a focus group riding high, only to realize later you were chasing a mirage? We dig into the seven hidden mistakes …
5 months, 4 weeks ago
From Gut Feel to Juror Science: How Data Quality Decides Plaintiff Outcomes
Season 1 Episode 26
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We argue that pretrial research only works when the data is venue-specific, scientifically vetted, and integrated end-to-end. We show…
6 months ago
Beyond Generic AI: Why Specialized Legal Tools Matter
Season 1 Episode 25
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Generic AI tools present serious risks for attorneys including hallucinated legal facts, confidentiality breaches, and strategic fail…
6 months, 3 weeks ago
Your Brain is Sabotaging Your Case (And What To Do About It)
Season 1 Episode 24
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Trial lawyers face hidden forces that can undermine even meticulously prepared case strategies, including noise, bias, and psychologi…
7 months ago
Your One-Shot Trial Approach Is Costing You Verdicts
Season 1 Episode 23
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We explore how structured scientific experimentation can transform trial preparation, leading to more predictable outcomes in the cou…
7 months, 1 week ago
When Bad Data Hurts Good Cases: A Wake-up Call for Trial Teams
Season 1 Episode 22
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Data strategy has transformed from a strategic edge to a fundamental professional duty for civil plaintiff trial teams, requiring a d…
7 months, 4 weeks ago