Podcast Episodes

Incorrectly Weighted Algorithms

Season 1 Episode 211

E211: Finding an incorrectly weighted algorithm with social media, media buying, or search is one of the most exciting things in marketing.   …

2 years, 8 months ago

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How 16 Startups Got Traction

Season 1 Episode 210

E210: How 16 startups got traction. Told in under 5 minutes.

If you want marketing ideas for your startup or company, this will get you going.

I've e…

2 years, 8 months ago

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Most People Leave Easy Views on the Table Because They Don't Realize This

Season 1 Episode 209

E209: A realization I had that will likely get me tens of millions of views on YouTube and hundreds of thousands of subscribers for very little ext…

2 years, 8 months ago

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How to Write a Hero Section From a Top Tech Copywriter

Season 1 Episode 208

E208: I've written copy for tech companies like Zoom, Slack, and Drift.

Here's my framework for writing captivating hero sections.

What this covers:
…

2 years, 8 months ago

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How to Get Attention When You Believe You Have PMF

Season 1 Episode 207

E207: How to get the attention of consumers, press, influencers, and investors when you believe you have product-market fit.   These are tw…

2 years, 8 months ago

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My 3 Rules for Socializing

Season 1 Episode 206

E206: My 3 rules for socializing.   1. Let the other person talk more than you. 2. Don't reveal much about yourself, only the things yo…

2 years, 8 months ago

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Black Hat Quora Parasite SEO: This One Is Dark

Season 1 Episode 205

E205: This guy claims that Quora used AI to steal his SEO content and outrank him with the same exact content.

It's theft and parasite SEO rolled int…

2 years, 8 months ago

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SEO Considerations for Getting Press - Before You're Published - HARO, Featured, Qwoted

Season 1 Episode 204

E204: What the professional SEO link-builders do that the amateurs don't.

These are SEO considerations to make before getting press through HARO, Fea…

2 years, 8 months ago

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3 Ways I Optimize for Luck

Season 1 Episode 203

E203: How I optimize for luck.   This is one of my favorite concepts.   I've optimized for luck with: 1. In-person events. …

2 years, 8 months ago

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My 3 Rules for Not Being F'd Over

Season 1 Episode 202

E202: My 3 rules for not being effed over.

1. Be your own party; have your own mission. - This is the most important. You do everything for this miss…

2 years, 8 months ago

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