Podcast Episodes

How Hey Email Got 100,000 Users in Its First Week

Season 1 Episode 266

E266: How Hey email (Hey.com) got 100,000 users in its first week.   Things covered: - Invitation-only marketing - Exploiting human…

2 years, 4 months ago

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Viral Deepfake Marketing Spotted on Instagram

Season 1 Episode 265

E265: This mobile game's deepfake marketing is crazy.

Impersonating SpongeBob and getting 1.8 million views on Instagram.

What a time we live in.

#de…

2 years, 4 months ago

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The Brilliant Way Senja Is Building Links and Growing SEO Domain Authority

Season 1 Episode 264

E264: Edward Sturm (@showprogress) explains how Senja is building links and growing domain authority.

Excellent case study from the SEO subreddit and…

2 years, 4 months ago

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How Much My Influencer Friends Are Making

Season 1 Episode 263

E263: How much money my influencer friends are making from Instagram and TikTok.

This is in response to somebody who falsely believed his niche was t…

2 years, 4 months ago

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Convincing People That a Shower Is a Beauty Product

Season 1 Episode 262

E262: How Jolie is making $30 million a year convincing people that a shower is a beauty product.

Lessons:
- Influencers need content
- Niche down
- …

2 years, 4 months ago

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Fake Job Openings

Season 1 Episode 261

E261: This person is posting fake job openings with no intention of actually hiring people.

This puts "applicants" into a funnel, resulting in:

5,00…

2 years, 4 months ago

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I've Been Sick

Season 1 Episode 260

E260: I've been pretty ill the past week.

Yet somehow, I managed to get out:
- A video every day with several high performers.
- A podcast every day.…

2 years, 4 months ago

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How to a Grow a Newsletter: Lessons From 4 Years

Season 1 Episode 259

E259: How to grow a newsletter. Lessons from 4 years.

Short subject lines and content vs long?
Send times - 9 AM, 12 PM, or 9 PM?
Cadence - none vs b…

2 years, 4 months ago

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How Neil Patel Repurposes Content

Season 1 Episode 258

E258: How Neil Patel repurposes content.

Brilliant strategy.

He uses X as a testing ground for hooks and scripts. Writes entire scripts on X. Turns t…

2 years, 4 months ago

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219,000 Followers on Instagram by Doing No Work

Season 1 Episode 257

E257: Easiest. Instagram. Ever.

219,000 followers. Posts the same video every day. 104 days in a row so far.

The video is a clip from BoJack Horseman…

2 years, 4 months ago

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