Podcast Episodes
Back to SearchYour Niche Isn't Competitive (You're Just Looking at It Wrong)
Season 1 Episode 1064
E1064: Most business owners think their niche is too competitive for SEO.
It's not.
I explain why most people completely misjudge competition, why ke…
1 month, 4 weeks ago
Why 70% of Your Ecommerce Pages Aren't Indexed (And How to Fix It)
Season 1 Episode 1063
E1063: If you run a large ecommerce site with hundreds of thousands or millions of product pages, and only a fraction of them are indexed, you are no…
2 months ago
5 Link Building Methods That Actually Work (Ranked + Real Examples)
Season 1 Episode 1062
E1062: Most link building advice sounds great until you try to execute it. The real challenge isn't "getting backlinks." It's getting links that make…
2 months ago
The Cats.txt SEO Hoax That Fooled AI (And What It Reveals About LLMs)
Season 1 Episode 1061
E1061: Breaking down one of the most interesting SEO experiments in recent memory: the Cats.txt hoax created by Mark Williams-Cook.
He invented a com…
2 months ago
How to Manipulate AI Search (Before It Manipulates You)
Season 1 Episode 1060
E1060: AI search is not magic.
It is pattern recognition at scale. It looks for consensus, relevance, authority, repetition, and reinforcement across…
2 months ago
Is SEO Actually Dead This Time? Surfer's Michał Suski Sets the Record Straight
Season 1 Episode 1059
E1059: Is SEO actually dead this time?
Every few years, the industry declares the end of SEO. This time the argument sounds stronger: AI overviews, A…
2 months ago
AI Is Reading Your Reviews - Why You Should Max Out Customer Service Now
Season 1 Episode 1058
E1058: AI search tools don't just look at your website anymore. They look at your reviews. They scan Reddit threads. They surface YouTube videos. The…
2 months ago
Stop Targeting Multiple Keywords on Your Homepage. It's Costing You Money.
Season 1 Episode 1057
E1057: One of the most common mistakes in SEO:
Targeting multiple keywords on your homepage.
A lot of marketers and even experienced SEOs believe the…
2 months ago
Backlinks Aren't Enough: How to Win Competitive SEO
Season 1 Episode 1056
E1056: Most people think the solution to competitive SEO is simple: build more backlinks.
Authority matters. But if your page doesn't satisfy search …
2 months, 1 week ago
The Promise of SEO: How to Literally Print Leads
Season 1 Episode 1055
E1055: Most people lose sight of what SEO is actually capable of.
If you do it properly, SEO is not just about traffic. It is about building an asset…
2 months, 1 week ago