Podcast Episodes
Back to SearchStop Putting Every Page on the Root Domain: A Better SEO Structure Explained
Season 1 Episode 867
E867: A common SEO mistake: placing every page directly off the root domain.
You'll learn why proper subfolder structure matters for user experience,…
11 months, 1 week ago
The Modifier Strategy: Turn Low-Volume Keywords Into High-Value Buyers
Season 1 Episode 866
E866: A simple but overlooked SEO tactic: using modifiers to turn low-volume keywords into very, veryyyy high-value buyers.
By adding targeted modifi…
11 months, 1 week ago
Black Hat AI SEO Is Here - And How to Fight Back
Season 1 Episode 865
E865: A new and growing issue in digital marketing is emerging: black hat AI SEO and the use of fake, AI-generated negative review articles to manipu…
11 months, 1 week ago
EU vs Google: The Parasite SEO War Explodes
Season 1 Episode 864
E864: I break down the European Commission's new antitrust investigation into Google's enforcement of its site reputation abuse and anti-parasite SEO…
11 months, 1 week ago
LinkedIn Is the Biggest Opportunity on the Internet Right Now
Season 1 Episode 683
E683: LinkedIn is exploding - and few people are talking about it.
I break down why LinkedIn is quietly becoming the biggest growth opportunity on th…
11 months, 1 week ago
Why Brand Is the Future of SEO (and AI Won't Replace It)
Season 1 Episode 862
E862: Mordy Oberstein - former Head of Communications at Semrush and Former SEO Brand Advisor at Wix - joins Edward to talk about why brand is becomi…
11 months, 1 week ago
Google Is Pushing a Literal AI Spam Machine..
Season 1 Episode 861
E861: Google just expanded Opal, its no-code automation tool, to 160+ countries, and the SEO world is not happy.
Opal is being promoted as a tool to …
11 months, 2 weeks ago
Scaling SEO, Getting Penalized, and Growing Anyway - with Julian Goldie
Season 1 Episode 860
E860: Julian Goldie joins the pod! This episode is the rise, setback, and rebound of one of the most talked-about SEO operators in the space. From ra…
11 months, 2 weeks ago
AI & LLM Visibility: A Practical Guide for Ranking in AI Results
Season 1 Episode 859
E859: David Quaid returns to explain how large language models surface webpages and how you can measure and influence your visibility in tools like C…
11 months, 2 weeks ago
Google Just Killed More Schema Types - Here's What You Should Focus on Instead
Season 1 Episode 858
E858: Google has officially removed support for several structured data types, confirming a trend that has been developing over the last several year…
11 months, 2 weeks ago