Podcast Episodes
Back to Search
Why Misalignment from Senior Leadership Rolls Downhill
Season 4 Episode 227
Your Organisation says it's aligned. It probably isn't.
And the problem starts at the top.
Zora Artis and Wayne Aspland have spent 7 years studying the…
3 months, 2 weeks ago
Crisis Communication Gaps: What CEOs Aren't Saying
Season 4 Episode 226
Every comms professional knows the playbook. A crisis hits, you move fast. Holding statement, talking points, media plan, stakeholder map. You do it …
3 months, 3 weeks ago
Why Selling Time Is Killing Your Public Relations Agency
Season 4 Episode 225
Every PR firm knows the drill. Client says here's my budget. Firm divides by twelve. Monthly retainer, same amount, January through December, whether…
3 months, 4 weeks ago
People Don’t Resist Change, They Resist Being Changed
Season 4 Episode 224
Most communicators assume that if people reject a message, they must not understand it. Lord David Evans argues the opposite. Backlash often isn’t co…
4 months ago
The New Role of Public Relations | Ipsos
Season 4 Episode 223
Public relations used to be seen as the function that shaped the message after the decisions were made. That is not enough anymore. In a world shaped…
4 months, 1 week ago
Why Public Relations Still Has a Leadership Problem
Season 4 Episode 222
Communications is often described as a female-led profession, but that label can hide a harder truth. Women may make up much of the industry, yet the…
4 months, 2 weeks ago
Visual Drift: Why Brands Stop Looking Like Themselves
Season 4 Episode 221
You know that feeling when you look at your own brand and it somehow doesn’t feel like you anymore? The logo is the same, the words are mostly right,…
4 months, 3 weeks ago
Synthetic Populations & Their Impacts on Public Relations
Season 2 Episode 220
What if the best market research started by IGNORING what people say?
What if, instead, you started modeling them based on proven behaviour?
Right down…
5 months ago
The 7 Reputation Drivers Every Leader Should Know
Season 4 Episode 219
In today’s world, PR leaders need to build and protect their brand’s reputation in an AI-shaped, polarized world, where owned media matters more than…
5 months, 1 week ago
Public Relations in the Age of Insularity
Season 4 Episode 218
Trust used to flow upward. To experts, institutions, and authority.
Then it shifted to “people like me.”
Now even that circle is tightening.
The 2026…
5 months, 2 weeks ago