Podcast Episodes
Back to SearchTweeting a Social Movement - Black Lives Matter and its use of Twitter
Season 1 Episode 12
Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used o…
5 years, 5 months ago
Snake Oil in the PR business? Say it ain't so...
Season 1 Episode 11
According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. …
5 years, 6 months ago
COVID-19 Brand Pulse Report
Season 1 Episode 10
Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing …
5 years, 6 months ago
Public Engagement: Finding Rumi's Field
Season 1 Episode 9
Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this ep…
5 years, 6 months ago
The History (and Future) of Mass Media
Season 1 Episode 8
Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly underst…
5 years, 6 months ago
Ready or Not... Here Comes the "Recovery"
Season 1 Episode 7
Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for t…
5 years, 7 months ago
Culture Club - Looking Beyond Fit
Season 1 Episode 6
For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees…
5 years, 7 months ago
Why it's Important to be a Member of a Professional Communications Association
Season 1 Episode 5
In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a bet…
5 years, 7 months ago
Change-Up, the Modern Way to "Pitch" the Media
Season 1 Episode 4
It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episo…
5 years, 7 months ago
Lights Camera Crisis!
Season 1 Episode 3
"There were no exercises for the one in 100 year flood with a complete loss of the downtown core, the massive evacuation of 80,000 people from 26 com…
5 years, 7 months ago