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755. How to Develop a Cultural Mindset
Episode 755
It’s one thing to say you care about your organization’s culture — it’s another to actually put in the time and effort to shape it. Recently, Ginger …
5 years, 9 months ago
754. 3 Things to Know About Pitching ABM to Your Board
Episode 754
Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new appro…
5 years, 9 months ago
753. How to Develop a Winning Sales Strategy
Episode 753
Everyone wants a winning sales strategy. But sales encompasses so many aspects of a business it’s often hard to know where to start. Luckily, in this…
5 years, 9 months ago
752. 3 Things B2B Marketers Can Learn from B2C
Episode 752
On this throwback episode of #FlipMyFunnel, Sangram talks with Bryan Brown a few things that B2B marketers can adopt from B2C marketers.
5 years, 9 months ago
751. Leadership: Women in Sales and Tech
Episode 751
Why is it that in every movie about sales, the lead is always a guy? It’s not the 1950s anymore. Sales is a gender-neutral job — and we could all ben…
5 years, 9 months ago
750. The Final ‘Ism’: How to Tackle Ageism in the Workplace
Episode 750
If someone said they weren’t going to hire a candidate because of their race, ethnicity, or gender, you would rightly be offended. So, why, for so ma…
5 years, 9 months ago
749. The Top 3 Priorities of a CMO Who Raised $103M with $1.6B In Valuation
Episode 749
Do you have a Department of Customer Love? Maybe that should be one of your marketing priorities heading into the new year. In this episode of the #F…
5 years, 9 months ago
748. Making it Personal: Sales Success Through Personalization
Episode 748
When you get a template email with your name haphazardly pasted at the top, how do you react? For most people, that lifeless document is heading stra…
5 years, 9 months ago
747. Thomson Reuters Uses These 5 Strategies to Run Their ABM Program at Scale
Episode 747
95%. That was her 2018 win rate. When she used ABM, she won, 95% of the time. Jillian E. Gartner doesn’t leave ABM deals on the table. She’s so good …
5 years, 9 months ago
746. REAL Sales Wins with Videos
Episode 746
In a year marked by social distancing and remote work, the human touch matters more than ever — especially in your sales process. So, before you writ…
5 years, 9 months ago