Podcast Episodes

How to Calculate Runway When You Have an Initial Contract

You've got a full-time job but want to go indie, and you line up your first contract. How do you think about how much runway you need to create betwe…

10 months ago

How to Build a Marketing Funnel with an Audience on Another Platform

If you've built an audience on a platform other than your own website, how do you go about turning that following into a marketing funnel for somethi…

10 months, 4 weeks ago

What Should You Do When Asked to Implement a Bad Idea?

It will sometimes come up that a prospect or client asks you to implement something that's either too vague to work or a flat-out bad idea. What shou…

11 months, 3 weeks ago

Is Strategic Advice a Good Up-Sell for a Programmer?

If you're a programmer (or, generally, a labor-based freelancer), is it a good idea to sell strategic advice as a kind of "up-sell" to your normal of…

1 year ago

How Should I Price an Hour-Long Training Session?

I do a lot of theory in this series, but here's something practical. How would I recommend someone price an hour-long training session to teach socia…

1 year, 1 month ago

How Should I Handle a Non-Compete Agreement from a Client?

Sometimes, a client may ask you to sign a non-compete agreement as a prerequisite for engaging with them. Should you do it? How should you handle thi…

1 year, 2 months ago

How Can You Move to Niching and Value Pricing?

The default with freelancing is to charge by the hour and do generalist work. You might have, however, heard of value pricing and heard the idea that…

1 year, 4 months ago

Does Having More Leads Mean You Can Raise Your Rates?

As you grow your business successfully, you'll have more demand for your work and, thus, more leads. Does that naturally mean you can raise your rate…

1 year, 4 months ago

Will ChatGPT Replace Freelance Programming?

I resisted talking about ChatGPT as long as humanly possible, but I did wind up getting a question in the backlog about it. So, will ChatGPT replace …

1 year, 5 months ago

Freelancer or Self Employed: What Should You Call Yourself?

If you go into business for yourself, what should you call yourself? Freelancer? Self-employed? Something else?

View this podcast as a video on YouTu…

1 year, 5 months ago