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100 Episodes Later… Lessons That Last
Episode 100
When Karen started this podcast, she expected to do no more than 20 episodes that would address the most common questions she receives. However, things took a turn and here we are at episode 100. To …
Published on 5 months, 3 weeks ago
You Don’t Have to Break the Bank - Starting a Perfume Brand on a Realistic Budget
Episode 99
This week Karen is addressing a question she is asked all the time on social media and through email - “I’m obsessed with perfume and I want to start my own brand, but I don't have the money to inve…
Published on 5 months, 4 weeks ago
The Democratisation of Scent - Perfume in the Digital Age
Episode 98
This week on the show, Karen is joined by Thomas Dunckley AKA The Candy Perfume Boy, 6 time Jasmine award winner, writer, trainer and industry consultant. After taking a step away from the industry T…
Published on 6 months ago
From Day Job to Dream Job - Why it’s Never Too Late to Follow Your Dreams
Episode 97
This week Karen is joined by Artisan Perfumery Mastermind alumni Gabrielle Durand, the founder of natural fragrance brand ‘On the Nose’ perfumes. After a long career in the corporate world of HR, Gab…
Published on 6 months, 1 week ago
From Scroll to Sold - Mastering Social Media for Brand Growth
Episode 96
This week Karen is joined by Kate Beavis, a social media strategist and content expert. Kate has been working with Karen since 2018 on her social media presence to make her brand feel authentic and n…
Published on 6 months, 2 weeks ago
A Nose for the Niche - Crafting a Unique Fragrance Voice
Episode 95
The world of indie perfumes has become extremely crowded, leading people to wonder if there is space for their product in a marketplace full to the brim. And, that is the question Karen is here to ad…
Published on 6 months, 3 weeks ago
Success Doesn’t Have a Deadline - The Importance of Moving at Your Own Rhythm
Episode 94
Last week Karen took the time to reflect but, as most of us do after we have a brief rest bite, she now feels the pressure to act with urgency creeping up on her. So, what happens when ambition and e…
Published on 7 months ago
The Art of Stopping - A Moment to Reflect
Episode 93
Karen has just returned from a four week trip around Australia where she attended a family wedding and spent time catching up with old friends. However, what struck her unexpectedly, was what she dis…
Published on 7 months, 1 week ago
The Emotional Palette - Using Colour to Connect with Consumers
Episode 92
This week Karen is joined on the show by Karen Haller, an expert in behavioural colour psychology and author of ‘The Little Book of Colour’, to discuss how colour shapes our experience of scent. The …
Published on 7 months, 2 weeks ago
The Essence of Roses - From Harvest to Heart
Episode 91
This week Karen is talking to Silvia Yonkova, founder of Rose Overdose, a company that grows roses and produces stunning fragrances from them. But, on top of this, Silva also hosts a yearly ‘Rose Ret…
Published on 7 months, 3 weeks ago