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E175 David Shelley: Striking the balance between intuition and data
E175 David Shelley: Striking the balance between intuition and data

David Shelley is Chief Executive Officer of the Hachette Book Group, which is home to seven publishing divisions – Basic Books Group; Grand Central P…

1 year, 4 months ago

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E174 Jamie McLaughlin: Skills-Based Hiring & Other Talent Trends
E174 Jamie McLaughlin: Skills-Based Hiring & Other Talent Trends

Jamie McLaughlin is the Founder and CEO of Monday Talent. He is regarded as an authority in Marketing, Creative and Communications recruitment and se…

1 year, 4 months ago

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E173 Maria Rodriguez: Every Company is a Media Company
E173 Maria Rodriguez: Every Company is a Media Company

Maria A. Rodriguez is the VP of Marketing and Communications at Open Influence, a global creator marketing agency that has shaped the industry since …

1 year, 4 months ago

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E172 Barbara Duffek: Transparent Opportunism & How to Measure Authenticity
E172 Barbara Duffek: Transparent Opportunism & How to Measure Authenticity

Barbara Duffek is an Assistant Professor of Marketing at Georgia State University, J. Mack Robinson College of Business. Barbara holds a PhD from Imp…

1 year, 4 months ago

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E171 James Heath: Why Creator Trust is 25% Higher in the Hispanic Community
E171 James Heath: Why Creator Trust is 25% Higher in the Hispanic Community


James Heath is the VP of Creator Marketing at TelevisaUnivision, boasting 8 years of experience in the creator economy. With a career spanning variou…

1 year, 4 months ago

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E170 Creators Corp: Why UGC and Gaming are The Future of Brand Activations
E170 Creators Corp: Why UGC and Gaming are The Future of Brand Activations

Anne-Margot Rodde, Founder & CEO, Creators Corp.

For nearly two decades, Anne-Margot Rodde has been a pioneering force in video games, digital media, …

1 year, 4 months ago

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E169 Kevin Herrera: Scaling and Longevity in the Creator Economy
E169 Kevin Herrera: Scaling and Longevity in the Creator Economy

Kevin Herrera is a veteran of the creator economy with 18+ years in the game. Currently operating TheMachine and previously at The Gersh Agency, Kevi…

1 year, 5 months ago

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E168 Armando Turco: Social Burner Phones & The Gooey Center of Culture
E168 Armando Turco: Social Burner Phones & The Gooey Center of Culture

Armando Turco is the President of Mojo Supermarket, a certified minority owned agency headquartered in Chinatown, NYC. Mojo Supermarket helps make br…

1 year, 5 months ago

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E167 Jennifer Wakefield: How to Market an Entire City
E167 Jennifer Wakefield: How to Market an Entire City

Jennifer Wakefield, APR, is the President and Chief Executive Officer for the Greater Richmond Partnership (GRP). In her role, she is responsible for…

1 year, 5 months ago

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E166 Alessandra Catanese: How Smosh Builds Upon a Creative Culture
E166 Alessandra Catanese: How Smosh Builds Upon a Creative Culture

Alessandra Catanese serves as CEO of Smosh, the internet’s largest sketch comedy brand and a pioneer in creator-first entertainment, redefining comed…

1 year, 5 months ago

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