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E257 Ayden Syal: Winning Gen Z With Athlete Influence
Ayden Syal is the Chief Executive Officer & Co-Founder at MOGL, the leading athlete influencer marketing platform. He has been named to Sports Busine…
11 months ago
E256 Diandra Binney: Advantages for Challenger Brands
Diandra Binney is Director of Communications, North America at Xero, a global small business platform that helps owners supercharge their businesses …
11 months, 1 week ago
E255 Jacques Keyser: Reinventing Events For Our Increasingly Short Attention Spans
Jacques Keyser is the Director of Programming at VidCon, where he leads the strategy and execution of event programming across the US and internation…
11 months, 1 week ago
E254 Jessy Grossman: Target Specialists Over Generalists
Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront…
11 months, 1 week ago
E253 Aidan Brannigan: No Boring Brands
Aidan Brannigan is the Founder of No Boring Brands, the content agency making Memes + Skits for Fortune 500 companies, SaaS Unicorns, and legacy bran…
11 months, 1 week ago
E252 Julie Alvin: The Next Trillion-Dollar Brand Hack is As Easy (Or Apparently Hard) As Paying Attention to Women Over 40
Julie Alvin is a digital media executive, consultant, editor, and speaker. She has led cross-platform content strategy at brands like Refinery29, The…
11 months, 2 weeks ago
E251 Bill Zimmerman: Penn State is Developing a 13-Credit Content Creator Certificate
Bill Zimmerman is an assistant teaching professor in the department of advertising and public relations in the Donald P. Bellisario College of Commun…
11 months, 2 weeks ago
E250 Lucinda Bounsall: Rage for the Machine - How Outrage Capitalism, "Hate Watches" and The Algorithm Feed The Meter
With 15 years’ experience spanning some of fashion’s most influential global names, including Stella McCartney, Farfetch, and Net-a-Porter, followed …
11 months, 2 weeks ago
E249 How Giant Spoon Revved Up a "Driven" Campaign Starring Timothée Chalamet for Lucid Motors
If you haven’t seen the ad just yet, “Driven” kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nominee James Mango…
11 months, 2 weeks ago
E248 Latha Sarathy: What You Can and Cannot Measure
Latha Sarathy is the founder of SALIENT HQ, a first-of-its-kind research agency and advisory service providing best-in-class, real-world-tested insig…
11 months, 3 weeks ago