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You Are Not Augusta

Why Imitating the Famous Clubs Produces Awkward Copies Instead of Confident Institutions

The overwhelming majority of American clubs are quietly mode…

21 hours ago

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The Broker Who Knows Your Members

Why the Residential Real Estate Market Around Your Club Is Telling You More Than Your Board Realizes

There is a person within fifteen minutes of your…

23 hours ago

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The Last Six Months

The hardest stretch of any clubhouse renovation isn't the design phase, the demolition, or even the month-eight budget crisis. It's the final six mon…

1 week, 1 day ago

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Every Three Years: The Discipline of Listening

Why Member Surveys Fail and What Strategic Listening Actually Requires

Most private clubs run member surveys. Almost none of them run them well. The …

1 month ago

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The Kitchen you See

Why Open Kitchens Are Now Expected — and Why Most Clubs Get Them Wrong

By the mid-2010s, the visible kitchen had stopped being a differentiator in co…

1 month ago

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What the Vendor Sees — The Industry Intelligence Network Your Board Never Taps

The wine rep who's been servicing clubs in your region for eighteen years knows which boards are about to fire their GM, which clubs are substituting…

1 month, 2 weeks ago

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The Twelve-Mile Bubble — Why Your Real Market Is Drive Time, Not Demographics

Most private club boards assume they compete within a metropolitan area, a regional reputation, or a demographic archetype. The actual competitive bo…

1 month, 2 weeks ago

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The Strategic Plan Without Numbers Is Just an Opinion

Why Most Club Plans Are Aspirations in a Binder

Most private clubs spend between seventy-five and two hundred thousand dollars on a strategic plan th…

1 month, 2 weeks ago

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What Raising the Bar Actually Costs

The Architectural Reality Underneath the Trends

Built around Chris Lewis's article "Changing golf clubhouses to meet member expectations," which ra…

2 months ago

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Strategic Plans Don't Die. They Expire.

Why Every Strategic Plan Has a Calibration Window, and What Happens When You Miss It

Median initiation fees rose seventy-two percent between 2019 and…

2 months, 2 weeks ago

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