Podcast Episodes

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Is Google Dying? What AI Search Means for Your Dental Practice.
Is Google Dying? What AI Search Means for Your Dental Practice.

Season 5 Episode 15

One ordinary day, a practice we work with picked up two brand-new patients who both said the same thing when they called: they found the practice thr…

1 month, 3 weeks ago

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Your Best Organic Post Is Already an Ad
Your Best Organic Post Is Already an Ad

Season 5 Episode 14

You hit the boost button, a million people saw your post, and your phone rang exactly zero more times. If that feels familiar, it's because boosting …

2 months ago

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Stop Copying Corporate Dental Practices. Get Great at What They're Bad At.
Stop Copying Corporate Dental Practices. Get Great at What They're Bad At.

Season 5 Episode 13

Ask a patient why they picked their dentist, and you'll hear the usual answers. Google, the website, was a friend's recommendation. A few days ago, w…

2 months, 1 week ago

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Be a Dentist, Not Influencer: What to Post When You Hate the Camera
Be a Dentist, Not Influencer: What to Post When You Hate the Camera

Season 5 Episode 12

You'll happily put a drill in someone's mouth, but the thought of putting yourself in front of a phone camera makes you want to reschedule the whole …

2 months, 1 week ago

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Intentional Private Growth: The Mirror for UK and US Dentistry
Intentional Private Growth: The Mirror for UK and US Dentistry

Season 5 Episode 11

Qualify, go straight into the NHS, see thirty patients a day, and slowly realize dental school taught you how to be a safe dentist, not a competent o…

2 months, 2 weeks ago

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Quick Bites: Why We Hate Your Comfort Menu
Quick Bites: Why We Hate Your Comfort Menu

Season 5 Episode 10

Your chair comes with a weighted blanket and headphones. So why do patients still dread the visit?

Comfort menus get sold as the easy way to stand out…

3 months ago

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How to Stay Relevant in Google & AI Search (Generic Content Isn't the Answer)
How to Stay Relevant in Google & AI Search (Generic Content Isn't the Answer)

Season 5 Episode 9

Your website ranks number one. So why is ChatGPT sending patients somewhere else?

Six months ago, ranking number one for Invisalign in your city was t…

3 months ago

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Delegation, Not Abdication: The One Word that Beats Owner Fatigue
Delegation, Not Abdication: The One Word that Beats Owner Fatigue

Season 5 Episode 8

The Year-Ten Slump Nobody Warns Practice Owners About

You bought the practice, made it through the honeymoon, brought in the systems, and watched it g…

3 months, 1 week ago

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The Reluctant Private Buyer: Why Interest Isn't Turning Into Patients
The Reluctant Private Buyer: Why Interest Isn't Turning Into Patients

Season 5 Episode 7

Imagine paying taxes your entire working life toward a national health service, and then being told there's no dentist near you accepting NHS patient…

3 months, 2 weeks ago

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The Gap Between the Click and the Chair
The Gap Between the Click and the Chair

Season 5 Episode 6

A patient fills out your form at 8 p.m. on a Tuesday. What happens next?

The gap between the click and the chair is the one operational problem that k…

4 months ago

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