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282. Drama Dies Without an Audience
In today's episode, Brian shares a lesson that he learned from his friend and business partner, Ben Kinney: making the choice to refuse to participa…
1 year, 8 months ago
281. The Decoy Effect
In today's episode, Brian shares the effective marketing concept, the decoy effect, and how to implement in our businesses to drive more sales.
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…1 year, 8 months ago
280. The Downside to Shortcuts
While shortcuts may get the job done slightly faster or provide short term satisfaction, they typically end up hurting us in the long run. When we ta…
1 year, 8 months ago
279. The Audit Process for Business, Relationships, and Beyond
In this episode, Brian revisits lessons learned from his former career as an accountant at Deloitte - how he would audit a business and look at their…
1 year, 8 months ago
278. Slippery Slopes Get the Ball Rolling
In this episode, Brian shares a study on obedience. He also shares how small steps over time lead to exceptional behavior.
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Text NDO to 59559 to…
1 year, 8 months ago
277. "Opt Out" to Make it Easier to Participate
In this episode, Brian shares the concepts of opting in or opting out of organ donation, how they differ by country, and how the level of participati…
1 year, 8 months ago
276. How to Stop Procrastinating
We have all experienced procrastination in some shape or form, whether in business or life. In this episode, Brian is sharing ways to combat procrast…
1 year, 8 months ago
275. What We Can Learn About Customer Experience From Disney
Disney theme parks have mastered curating a truly magical experience. From creating immersive experiences, to involving every employee in the custome…
1 year, 8 months ago
274. Does Your Company Have Tradition?
The Masters has created traditions that have lasted decades -- from the green jacket, to Amen Corner, to the food and drink costs, to the strict etiq…
1 year, 9 months ago
273. The Augusta Rule
Coming off of The Master's weekend and recognizing today as Tax Day, it only felt fitting to discuss one of the greatest tax rules available: The Aug…
1 year, 9 months ago