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A Common Marketing Strategy Authors Should Avoid
Episode 36
Are you basing your entire marketing strategy on other people's connections? Whether that be influencers, media, friends, or organizations - dependin…
4 years, 7 months ago
How Authors Can Plan for the New Year
Episode 35
One of the best ways to set ourselves up for success is to create a plan with clear goals. In this episode, Jenn and Marcus discuss how authors can c…
4 years, 8 months ago
Taking a Social Media Break Without “Fear of Missing Out”
Episode 34
Sometimes we think that if we stop, even for a second, all of the plates we are spinning will fall down. But the truth is, every single one of us nee…
4 years, 8 months ago
A Mistake That Is Costing Continued Book Sales
Episode 33
Your book has a long life ahead of it - well beyond the release date. In fact, the majority of your sales will come well after the release. So why ar…
4 years, 9 months ago
How Authors Can Start Their Newsletter
Episode 32
You've heard us say many times that a newsletter is the most important tool in your marketing toolbox. But where do you start? What do you put in you…
4 years, 9 months ago
Instagram vs TikTok - What Should Authors Use?
Episode 31
Should authors be on Instagram, TikTok or both? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can ma…
4 years, 10 months ago
Answering Authors' Social Media Copyright Questions
Episode 30
When it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalitie…
4 years, 10 months ago
Finding Motivation to Post Regularly on Social Media
Episode 29
When we recently asked followers on Instagram what they were struggling with, the overwhelming response was a lack of motivation. I get it - when you…
4 years, 11 months ago
Five Mistakes That Keep Authors from Growing an Audience
Episode 28
In order to sell your book, you need an audience. Many authors that I talk to feel like if they just had more followers on social media, that would b…
4 years, 11 months ago
Two Truths Authors Don't Want to Hear
Episode 27
Jenn and Marcus discuss two specific practices that might seem crazy at first, but will actually help authors reach more of their readers.
4 years, 11 months ago