Podcast Episodes
Back to Search89. Locksmiths
Episode 89
The ability to get into any home, car, or safe can be lucrative — but fixing locks is a tough business. Zachary Crockett gets the key information.
SO…
10 months, 3 weeks ago
88. Fortune Cookies
Episode 88
Those tiny treats that predict your future may come free at the end of a Chinese meal, but they’re big business (and not Chinese). Zachary Crockett w…
11 months ago
87. Ski Areas
Episode 87
When you hit the slopes, you might not be thinking about water rights, controlled avalanches, and liability insurance — but someone has to. Zachary C…
11 months, 1 week ago
86. Toothpaste
Episode 86
We reach for it twice a day — without thinking about the decades of research and engineering that went into that squeezable tube of minty goo. Zachar…
11 months, 2 weeks ago
85. Executive Recruiters
Episode 85
When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological tests and mock TV i…
11 months, 2 weeks ago
84. Mall Cops
Episode 84
Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports.
SOURCES:Gus Parsons, mall co…
11 months, 3 weeks ago
83. Game Show Winnings
Episode 83
How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend.
SOURCES:Bowen Kerins…
1 year ago
82. Chain Restaurant Recipes
Episode 82
A fast-food burger has to taste the same — and cost the same — thousands of times a day at restaurants across the country. Zachary Crockett mans the …
1 year ago
Used Golf Balls (Replay)
Episode 32
American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links.
S…
1 year ago
81. Guide Dogs
Episode 81
Before a guide dog can help a blind person navigate the world, it has to pass a series of tests, then go through $75,000 worth of training. Zachary C…
1 year ago