Podcast Episodes

86. Toothpaste

Episode 86

We reach for it twice a day — without thinking about the decades of research and engineering that went into that squeezable tube of minty goo. Zachar…

1 year, 6 months ago

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85. Executive Recruiters

Episode 85

When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological tests and mock TV i…

1 year, 6 months ago

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84. Mall Cops

Episode 84

Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports.

 

SOURCES:Gus Parsons, mall co…

1 year, 6 months ago

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83. Game Show Winnings

Episode 83

How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend.

 

SOURCES:Bowen Kerins…

1 year, 6 months ago

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82. Chain Restaurant Recipes

Episode 82

A fast-food burger has to taste the same — and cost the same — thousands of times a day at restaurants across the country. Zachary Crockett mans the …

1 year, 7 months ago

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Used Golf Balls (Replay)

Episode 32

American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links.

 

S…

1 year, 7 months ago

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81. Guide Dogs

Episode 81

Before a guide dog can help a blind person navigate the world, it has to pass a series of tests, then go through $75,000 worth of training. Zachary C…

1 year, 7 months ago

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80. Going-Out-of-Business Sales

Episode 80

Behind that 70% off sign, there’s a liquidation consultant trying to maximize retailer profits. Zachary Crockett seeks a deal.

 

SOURCES:Bradley Snyder…

1 year, 7 months ago

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79. School Photos

Episode 79

Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative one. Zachary Crockett smiles for …

1 year, 8 months ago

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78. Porta-Potties

Episode 78

They're not always the nicest places to go — but for their owners, portable toilets are a lucrative revenue stream. Zachary Crockett lifts the lid.

 

S…

1 year, 8 months ago

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