Podcast Episodes

Competing with Free Offerings

Episode 1

It's a pretty well-known fact: People would rather get something for free than pay money for it. Pragmatic Marketing Instructor Mark Stiving takes a look at pricing models that allow you to different…

Published on 9 years, 8 months ago

Marketing with a Purpose

Are you marketing with a purpose or simply practicing random acts of marketing? If you don’t have your personas, positioning and purpose clearly defined it’s most likely the latter. Join Pragmatic Ma…

Published on 9 years, 9 months ago

Best Practices for Analytics and Metrics for Product Roles

Do you know the difference between analytics and metrics? Pragmatic Marketing instructor Jon Gatrell gives us his take on both and how product teams can use them to achieve their product goals. 

Published on 9 years, 9 months ago

Defining Roles and Sharing a Common Set of Priorities

Join Pragmatic Marketing instructor Steve Gaylor as he speaks about how to utilize a gap analysis tool to achieve alignment throughout your organization and prioritize activities within your company …

Published on 9 years, 10 months ago

Raise Prices Without Upsetting Customers

Pricing is not a set-it-and-forget-it activity. Sometimes you raise your prices. On this episode of Pragmatic Live, Pragmatic Marketing Instructor Mark Stiving examines how you can do so without hurt…

Published on 9 years, 10 months ago

How Do Product Teams Get Measured?

So you’ve got your product team in place and they’ve implemented your plan from top to bottom. Now what? How do you define success? Pragmatic Marketing instructor Jon Gatrell takes time out to discus…

Published on 9 years, 10 months ago

The Tactical Side of Being Market-Driven

Uncovering market problems is a strategic activity. But what tactical efforts need to be made in order to become market-driven? Pragmatic Marketing instructor Steve Gaylor gives us guidance on how to…

Published on 9 years, 11 months ago

The Power of Positioning

When you equip your sales team and other departments with a complete understanding of who you have built something for, why they would want it, and the pain points that you’ll solve for that audience…

Published on 9 years, 11 months ago

How Veda Became Market Driven

When John Wilson became executive general manager of market and product development at Veda in 2010, he was concerned about the Australia-based data intelligence company's inconsistent approach to pr…

Published on 9 years, 11 months ago

How Ariba Went from Tribal to World Class

The product management at Ariba, an SAP company, has come a long way. In 2008, it was what Joe Fox, now vice president of marketing and strategy at Ariba, called a "tribal organization." The differin…

Published on 10 years ago