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Preseason vs ASAP Orders: Who Holds The Risk? Plus: Redefining The Zombie Brand!
Episode 397
Today on the show Colin convenes with The Monday Boys (outdoor industry insider Eoin Comerford and brand/creative expert Producer Dave) to run through the following headlines to come out of the outdo…
Published on 1 month ago
Is The Triple Crown Of Hiking "Dumb"?
Episode 396
Today on The Rock Fight Colin & Shawnté discuss the following topics that have come out of the outdoor adventure community over the past week:
Fake summit selfies! Scandal breaks in the mountaineering…Published on 1 month ago
Is Running Tariff Proof? + Under Armour Could Use A Little More 'Grrrr'
Episode 395
Today Colin along with Outdoor Industry Insider Eoin Comerford and Brand & Creative Expert Producer Dave dig into the following topics and headlines that have been percolating in the outdoor industry…
Published on 1 month, 1 week ago
From Surfer To The Redwoods
Episode 394
Today Colin sits with OG Rock Fighter Justin Housman to discuss his career pivot from a journalist in the human powered outdoor media world to his new role in conservation at Save the Redwoods League…
Published on 1 month, 1 week ago
Reviewing Trail Etiquette, Killian's New Project & The Personal Cost Of Being Rescued
Episode 393
Today on the show Colin and Shawnté get into the following topics that have come out of the outdoor adventure community!
A British hiker ignores the signs and is now on the hook for his $16,000 rescue…Published on 1 month, 1 week ago
Engineered For Whatever: Breaking Down Columbia's New Campaign
Episode 392
Today on the show Colin, outdoor industry insider Eoin Comerford, and brand/creative expert Producer Dave hit the following topics!
Tariff Watch 2025! After week of surveys, brand reports, and new tar…Published on 1 month, 2 weeks ago
Ortovox Returns Fire!
Episode 391
A few weeks back on the show Colin, Producer Dave, and consigliere to The Rock Fight Eoin Comerford had some choice words about a new product line that had just been announced from outdoor brand Orto…
Published on 1 month, 2 weeks ago
The Ultimate Outdoor Playlist: 1990's Edition
Episode 390
We've talked about all sorts of outdoor pop culture on The Rock Fight-movies, TV, books-but music has been somewhat neglected. Today, we fix that!
Host of Open Container, Doug Schnitzspahn, joins Coli…
Published on 1 month, 2 weeks ago
The Outdoor Brand 'Schoolyard' Draft
Episode 389
Today on The Rock Fight we're drafting the best of the best!
Throughout 2025 The Rock Fight crew has named the 20 best brands in the outdoor industry when they created top 5 lists of the best outdoo…
Published on 1 month, 3 weeks ago
Speedland’s Billboard Play: Bold Move or Big Mistake?
Episode 388
Today on The Rock Fight we debut The Brief!
The Brief is a look at the brand and creative efforts of the outdoor industry as broken down by our brand and creative expert, Producer Dave.
A few weeks bac…
Published on 1 month, 3 weeks ago