Podcast Episodes

How To Sell To Broke People | Ep 11

---

---

"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that ev…

---

Published on 8 years, 4 months ago

The Best Firing Script Ever | Ep 10

---

---

"Prune your tree, prune your garden. Be vigilant about it." Today, Alex (@AlexHormozi) shares his secrets firing script for dealing with difficult employees. He emphasizes the importance of casting a…

---

Published on 8 years, 4 months ago

Cost of Acquisition | Ep 9

---

---

"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type of traffic and the importance of understanding pr…

---

Published on 8 years, 4 months ago

Stop Branding | Ep 8

---

---

"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make it work for your business. He emphasizes the need …

---

Published on 8 years, 4 months ago

The Power of Your Offer | Ep 7

---

---

"A guarantee is worth its weight in gold and you should use it." Today, Alex (@AlexHormozi) discusses the power of a strong guarantee in sales. He covers different types of guarantees and how they ca…

---

Published on 8 years, 4 months ago

Amazing Execution | Ep 6

---

---

"If you spent all that time making that, how hard do you think you'd be able to sell that?" Today, Alex (@AlexHormozi) discusses how serving customers with a high level of execution can lead to succe…

---

Published on 8 years, 4 months ago

Marketing Agencies & Gym Owners | Ep 5

---

---

"I think you should learn how to do it. It's not that hard." Today, Alex (@AlexHormozi) discusses the pitfalls of gym owners who also run marketing agencies and sell their services to other strugglin…

---

Published on 8 years, 5 months ago

How To Make Money With A Gym [Listen to this First]| Ep 4

---

---

"It's one of the least exploited areas that is actively trying to retain members." Today, Alex (@AlexHormozi) discusses the equation for calculating a gym's hypothetical max and the importance of foc…

---

Published on 8 years, 5 months ago

Innovation in the Industry | Ep 3

---

---

"And that's how you can conquer your marketplace. That's how you can conquer multiple traffic sources." Today, Alex (@AlexHormozi) discusses the difference between innovation and copying in the fitne…

---

Published on 8 years, 5 months ago