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Stories that mattered this week: Principal media, Rajar, streaming bundles and AI search
Season 4 Episode 36
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Highlights
00:35: ANA…
2 years, 1 month ago
David Abraham interview: Brands have 'fallen into the trap' of media choices
Season 4 Episode 35
David Abraham, founder and CEO of Wonderhood Studios, speaks to Omar Oakes about the future of the "big idea" in marketing, his company's approach to…
2 years, 1 month ago
Stories that mattered this week: Disney's streaming milestone, Paramount merger saga, Reddit's first earnings
Season 4 Episode 34
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
0:20: Disney earning…
2 years, 1 month ago
Many marketers 'relieved' about cookie deprecation delay
Season 4 Episode 33
There is a rough 50/50 split between marketers who are either "relieved" that Google's cookie deprecation has been delayed again and those who are mo…
2 years, 1 month ago
Stories that mattered this week: Google cookie fallout, TikTok fights back, Spotify, Paramount
Season 4 Episode 32
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
1:30: Google delays …
2 years, 1 month ago
The Future of Marketing with Bloomberg Media – Ep4: The magic of video
Episode 4
Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in…
2 years, 2 months ago
The Future of Audio key interviews: Radiocentre on BBC ads and Acast on podcast measurement
Season 4 Episode 31
We’ve just finished one of our big London events, The Future of Audio and Entertainment, where we had some of the most influential players in commerc…
2 years, 2 months ago
The Future of Marketing with Bloomberg Media – Ep3: Storytelling and engaging audiences
Episode 3
Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in…
2 years, 2 months ago
Are agencies fit for purpose when it comes to gaming advertising?
Season 4 Episode 30
In-game advertising has proven to be a tough nut to crack for brands and marketers. But are agencies set up well to take advantage of the burgeoning …
2 years, 2 months ago
The Future of Marketing with Bloomberg Media – Ep2: Mastering insights and data tools
Episode 2
Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in…
2 years, 2 months ago