Podcast Episodes

MVP: How To Show up In Local Facebook Groups

Episode 124

In this Most Valuable Podcast episode re-release, I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in …

Published on 2 months, 2 weeks ago

MVP: When People Don't Support You

Episode 123

When the people closest to you don’t understand your business or believe in what you’re building, it can slowly chip away at your own belief — making you second-guess your decisions, stay small, or l…

Published on 2 months, 3 weeks ago

Being Someone Locals Love To Pay

Episode 122

Most local business owners spend a lot of time thinking about how people don’t want to pay them — and it’s hurting their energy, marketing and sales.

But what if you flipped the script?

What if you sta…

Published on 2 months, 4 weeks ago

The Local Instagram Formula 2.0

Episode 121

Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach.

After working with hundreds of business owners, auditing accounts across ever…

Published on 3 months ago

Instagram Business vs. Creator Account: What’s Best for Local Business Owners?

Episode 120

If you’ve ever wondered whether you should be using an Instagram Business account or a Creator account — this quick episode will give you the clarity you need!

This is a question I recently answered i…

Published on 3 months, 1 week ago

Hoping to Get Local Clients vs Expecting To Get Fully Booked

Episode 119

This episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-…

Published on 3 months, 2 weeks ago

How This Rural Social Media Manager Got Fully Booked (and Helped Her Clients Grow Too)

Episode 118

Today’s guest, Jordon Egelston, is a former nurse and mom of two who now runs a fully booked social media management business serving rural small businesses in Upstate New York.

In this episode, we ta…

Published on 3 months, 3 weeks ago

Stop Overthinking Your Content

Episode 117

Overthinking is one of the biggest reasons local business owners never get their content out to their followers.

In this episode, we’re talking about different ways overthinking shows up in your conte…

Published on 4 months, 1 week ago

How Too Many Offers Are Slowing Down Your Local Sales

Episode 116

The real problem with having too many offers? It slows down your local sales.

In today’s episode, I’m walking you through SIX different ways this shows up for local business owners — from confusing yo…

Published on 4 months, 2 weeks ago

Offers 101: What You Actually Sell In Your Local Business

Episode 115

If you've ever felt confused by the word "offers" or wondered how to "make offers" in your business -- this episode will clear it up!

I'm breaking down what an offer actually is for local business own…

Published on 4 months, 3 weeks ago