Podcast Episodes
Back to SearchHow to Write Stories Readers Will Love by Knowing the Zeitgeist
Episode 438
As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of…
1 year, 5 months ago
How to Use Reverse Coupons
Episode 437
Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriou…
1 year, 5 months ago
How to Write Enduring Bestsellers with the Two-Act Chiastic Structure
Episode 435
The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the…
1 year, 5 months ago
The Strategy Behind Reader Super Magnets
Episode 434
Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email li…
1 year, 5 months ago
What to do When Book Sales Start Slipping
Episode 433
Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for s…
1 year, 6 months ago
Marketing a Book Series with Kristina Stanley
Episode 432
The Holy Grail for many authors is to write a popular book series where readers of book one go on to read book two and so on. Writing a popular book …
1 year, 6 months ago
Announcing the 2025 Novel Marketing Conference
Episode 431
I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on Janua…
1 year, 6 months ago
How to Write Novels Men Want to Read
Episode 430
A few weeks ago, Dazed Digital published an article asking why men no longer read novels. The article itself had no satisfying answers, but the quest…
1 year, 7 months ago
How to Deliver Your Book Baby
Episode 429
Authors often refer to their books as "babies." As I've worked in the publishing world with authors and now that we are awaiting the birth of our fou…
1 year, 7 months ago
How to use research to market your novel
Episode 428
Novelists often struggle with what to write or say in their email newsletters, blogs, and podcasts. Unpublished novelists often feel like they have n…
1 year, 7 months ago