Podcast Episodes
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Episode 220
Get a behind-the-scenes look at what a traditional publisher's marketing director does. Find out which strategies work and which don't.
You can find t…
6 years, 3 months ago
Marketing 101: How Readers Make Buying Decisions at Physical Bookstores
Episode 218
The better you understand your reader’s customer journey, the more books you can sell.
You can find the blogpost version of this episode HERE.
The pos…
6 years, 4 months ago
Where to Find Mentorship for Your Publishing Career
Episode 217
Do you ever feel alone in the writing journey? Or perhaps you are not sure what to do next. You don’t need to! In this episode Thomas talks about10 d…
6 years, 4 months ago
Literary Universe Marketing
Episode 216
Learn how connecting your books in a shared literary universe can help boost sales.
You can find the blogpost version of this episode HERE.
The post L…
6 years, 4 months ago
Print On Demand vs Offset Printing for Indie Books
Episode 215
Find out which printing method makes the best business sense for your book's genre and your author career.
You can find the blogpost version of this e…
6 years, 4 months ago
How to Combine 2 Different Websites Without Losing Search Rankings
Episode 214
In this episode we talk about the right and wrong ways to combine websites.
You can find the blogpost version of this episode HERE.
The post How to Co…
6 years, 4 months ago
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
Episode 213
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
You can find the blogpost version of …
6 years, 5 months ago
How to Use Marketing Data To Sell More Books
Episode 212
You've collected data from your website, social media campaigns, and previous sales, but how does that data help your future book sales?
You can find …
6 years, 5 months ago
Public Speaking for the Introverted Writer with Joanna Penn
Episode 211
Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking.
You can find the blogpost version of this episode HERE.…
6 years, 5 months ago
Bookstagramming on Instagram With Nadine Brandes
Episode 210
Bookstagraming on Instagram With Nadine Brandes
You can find the blogpost version of this episode HERE.
The post Bookstagramming on Instagram With Nadi…
6 years, 5 months ago