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The Day I Realized Growth Would Cost Me Comfort, Clients, and Control
Episode 133
There's a business season that doesn't get talked about enough; the one where growth stops feeling exciting and starts feeling heavy. It's a differen…
4 months, 3 weeks ago
The Business of Luxury: How Strategy Shapes Successful Staging With Heather Russo
Episode 132
Heather Russo is building a luxury staging business in the Boston area. And her path here? Eighteen years in insurance first. I know, right.
She is l…
5 months ago
The Hidden Complexity Behind "Simple" Workflows in Staging Businesses
Episode 131
We love to say we want things to be simple.
Simple workflows.
Simple systems.
Simple days.
But if you've ever felt exhausted by something that looks …
5 months, 1 week ago
5 Ways To Use An Email List To Grow Your Staging Business
Building an email list was invaluable for growing my staging business. And no, not in a flashy, overnight way. I mean in a steady, reliable "this act…
5 months, 2 weeks ago
Start Your New Year Like a CEO: The Ritual That Changes Everything
Episode 130
Today's episode is intentionally gentle. We would rather end the year not forcing goals, not creating pressure, and not deciding who you are suppose…
6 months ago
MVP: Belief Plans | You Need Them
What if the most powerful tool in your staging business isn't your inventory or marketing strategy but the thoughts you choose to think?
What if "I…
6 months, 1 week ago
This One Shift Will Make You a Stronger, More Sustainable Staging CEO
Episode 129
Can I be honest with you?
Most of us are growing our businesses all wrong. We're adding more clients, more inventory, more team members, more stress …
6 months, 2 weeks ago
Leverage The Extraordinary New Staging ROI Data In Your Business
Episode 128
The newest data from the Real Estate Staging Association just dropped for Q2 and Q3, and I need to share something with you that honestly broke my he…
6 months, 3 weeks ago
MVP: How to Position Your Home Staging Clients for Success Every Time
Most homeowners move so rarely and so few have ever worked with a staging company, that it's no surprise they arrive nervous, unsure, and unclear abo…
6 months, 4 weeks ago
Stand Out as a Stager With Heather Cook
Episode 127
Let's talk about something so many stagers quietly struggle with: figuring out how to stand out in a sea of gorgeous rooms and beautifully staged hom…
7 months ago