Podcast Episodes
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Why Every Business Owner Should Start a Podcast (Even in the AI Era)
You don't need a big audience, fancy gear, or a marketing budget to start winning with a podcast. You need to show up, and most people won't.
In this …
2 months ago
Why a Tough Economy Is the Best Time to Grow Your Business
When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers.
In this Marketi…
2 months, 1 week ago
From Selling Cars to Leading a Movement: The People Skills Behind Every Great Team
She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations.
In this Marketing 4 Business …
2 months, 2 weeks ago
Why Your Cash Flow Problem Is Actually a Marketing Problem
He scraped through school doing just enough to pass, and went on to teach more than 5,000 New Zealand business owners how to actually grow one.
In thi…
2 months, 3 weeks ago
He Left School at 15. Now He Runs One of NZ's Most Recognised Brands.
He left school at 15 with no qualifications, and built one of New Zealand's most recognised brands…
In this Marketing 4 Business episode, Scott chats …
2 months, 4 weeks ago
The Secret Vineyard: How a Covid Side Hustle Became a World-Beating Wine Brand
What do you get when a businesswoman with no winemaking experience, no marketing budget, and a vineyard in desperate need of some love decides to qui…
3 months ago
Are You Listening to Reply or Listening to Understand? The Leadership Skill Every Business Owner Needs Right Now
Are you really listening to understand, or just waiting for your turn to talk?
In this Marketing 4 Business episode, Scott chats with Ali McCormick, c…
3 months, 1 week ago
Marketing in a Tough Market: 5 Things You Should Be Doing Right Now
Are you still guessing whether your marketing is actually working?
In a world of rising costs, global uncertainty, and tighter margins, the businesses…
3 months, 2 weeks ago
Entrepreneurship Without a Degree: From School Dropout to Silicon Valley
What does it take to build a brand that customers choose to get married in it, get buried in it, and stop strangers on the street to rave about it?
In…
3 months, 4 weeks ago
How to Work Less and Perform Better: Cognitive Neuroscience for Business Owners
What's the most expensive thing in your business right now? For Rico Gomez, it was his own mindset.
In this episode of Marketing 4 Business, Scott si…
4 months ago