Podcast Episodes

Ep 85: Reclaiming Reputation Through Brand Revitalization

Season 4 Episode 85

Derek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity. 

For more information, visit us at: www.sussner.com

Published on 4 months, 2 weeks ago

Ep 84: Branding the Club with Don Kovacovich

Season 4 Episode 84

Derek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner. 

https://www.theclubgv.com/

For more in…

Published on 5 months ago

Ep 83: Changing a Club's Membership Model

Season 4 Episode 83

Derek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning.



For more information, visit us at: www.sussner.com

Published on 5 months, 2 weeks ago

Ep 82: Connecting a Club with its Story

Season 4 Episode 82

Derek and Tucker are joined today by Jackie Carpenter, author of People First.


For more on Jackie and People First check out:
https://threeandjackie.com/


For more information, visit us at: www.su…

Published on 5 months, 4 weeks ago

Ep 81: Branding a Club Anniversary

Season 4 Episode 81

Derek and Tucker discuss when to celebrate milestones and how to best utilize your history while looking towards the future. 

For more information, visit us at: www.sussner.com

Published on 6 months, 2 weeks ago

Ep 80: Private Club Storytelling with Ricky L. Potts Jr.

Season 4 Episode 80

Derek and Tucker have the pleasure to speak with Ricky L. Potts Jr. about how powerful moments can be for your club members. 

For more information, visit us at: www.sussner.com

Published on 6 months, 4 weeks ago

Episode 79: Opportunity in Club Facility Renovations

Episode 79

Derek and Tucker discuss pivotal key moments in your legacy and how to transform your story through renovation. 

For more information, visit us at: www.sussner.com

Published on 7 months, 1 week ago

Episode 78: The Evolution of Club Members with Jon Last

Season 4 Episode 78

Derek and Tucker highlight how your members relate to your club and branding.


For more information, visit us at: www.sussner.com

Published on 7 months, 3 weeks ago

Episode 77: Member Branding vs. Product Branding

Season 3 Episode 77

Derek and Tucker discuss the challenges their client's have moved through when approaching differing styles of branding. 


For more information, visit us at: www.sussner.com

Published on 8 months, 1 week ago

Episode 76 - The Role of a Club's Logo

Episode 76

Derek and Tucker take a look back on logos they've designed over the years and explain the strategic reasons behind their choices.

For more information, visit us at: www.sussner.com

Published on 8 months, 3 weeks ago