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Governor Bill Lee—How Investing in Your Employees Can Pay Off
When running a growing team, developing your employees is no small feat. Today's conversation with Tennessee Governor Bill Lee offers guidance and a …
4 years, 8 months ago
Marketing Made Simple #7: Challenge Your Customers to Take Action
In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your custome…
4 years, 8 months ago
Koula Callahan—How to Conduct a Great Exit Interview
When one of your team members decides to leave your company, even for the best reasons, it is crucial to conduct a great exit interview. Without one …
4 years, 8 months ago
Marketing Made Simple #6: Customers Never Trust a Guide Without a Plan
You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them over…
4 years, 8 months ago
John Maxwell—The Proven Steps You Need to Create Change
We live in a time filled with conflict and uncertainty, feeling like we're stuck watching from the sidelines ready to give up. But even as we are con…
4 years, 8 months ago
Marketing Made Simple #5: Your Customers Are Looking for a Guide, Not a Hero
Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another h…
4 years, 9 months ago
Frank Calderoni—Why Downplaying the Importance of Character-Led Culture Will Cost You
The character of your business is a critical driver of sustained success. Without character, there is no trust. So if your customers are reluctant to…
4 years, 9 months ago
Marketing Made Simple #4: What Specific Problem Do You Solve For Customers?
Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story yo…
4 years, 9 months ago
David Eagleman—Break Free of Your Soul-Sucking Routine
Sometimes it can feel like you're constantly stuck in the same soul-sucking routine day after day, like a hamster in a wheel. And even if it's not dr…
4 years, 9 months ago
Marketing Made Simple #3: Discover What Your Customer Really Wants
As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me…
4 years, 9 months ago