Podcast Episodes
Back to SearchA Deep Dive into Gen Z's Scrolls with Day One Agency's Josh Rosenberg
Season 5 Episode 2
In this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborat…
Published on 1 year, 7 months ago
Unwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica Adelman
Season 5 Episode 1
M&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy bra…
Published on 1 year, 8 months ago
2024 Relevance Report Discussion: Welcome to AI
Season 5
In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect …
Published on 1 year, 10 months ago
How AI is transforming the future of PR and communications
Season 4 Episode 5
How is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of …
Published on 2 years, 5 months ago
PR & Its Role in Mental Health Support
Season 4 Episode 4
The COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantl…
Published on 2 years, 6 months ago
Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement
Season 4 Episode 3
The USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that l…
Published on 2 years, 6 months ago
Public Relations in the Age of Social Media with TikTok Satirist ColorMeLoverly
Season 4 Episode 2
TikTok has knocked down the wall between public figures and their audiences, putting celebrities and high profile individuals in closer contact than ever before. Inspired by the Harry and Megan inter…
Published on 2 years, 8 months ago
Driving Corporate Activism with Lyft's Dominic Carr
Season 4 Episode 1
How far should a company go with corporate activism? Lyft is setting the example for how companies should use corporate activism to speak out on issues. Last year, Texas passed the Heartbeat Act, whi…
Published on 2 years, 9 months ago
Season 4 Coming Next Tuesday
Season 4
Our student-produced podcast series, #PRFuture, returns with all-new episodes and interviews starting on January 31. We continue to look at causes, as featured in the Relevance Report, and introduce …
Published on 2 years, 9 months ago
The Future of Corporate Activism
Season 4
As a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Acti…
Published on 3 years, 5 months ago