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How The Harvard Business Review Thinks About Content
How The Harvard Business Review Thinks About Content

Episode 510

 On this episode, John Korpics, Executive Creative Director at Harvard Business Review, discusses his unique career path, the importance of visual st…

1 year, 9 months ago

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How To Effectively Use Metrics and Data in Marketing
How To Effectively Use Metrics and Data in Marketing

Episode 509

On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-o…

1 year, 10 months ago

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The Power of Being a Customer-Obsessed CMO
The Power of Being a Customer-Obsessed CMO

Episode 507

On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-ob…

1 year, 10 months ago

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Why You Should Throw Away Your Marketing Playbook
Why You Should Throw Away Your Marketing Playbook

Episode 508

On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr…

1 year, 10 months ago

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Why Being Different is Better than Being Better
Why Being Different is Better than Being Better

Episode 507

On this episode, Udi Ledergor, Chief Evangelist at Gong, discusses the use of AI in marketing and sales and highlights the utility of AI in the C-sui…

1 year, 10 months ago

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The Secrets of Marketing Leadership in the Modern Era
The Secrets of Marketing Leadership in the Modern Era

Episode 506

On this episode, Jim Jackson, the CMO of HPE, discusses the importance of teamwork and collaboration in marketing and sales and he details how to use…

1 year, 11 months ago

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The Unique Advantages of Out-of-Home Advertising
The Unique Advantages of Out-of-Home Advertising

Episode 505

On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting…

1 year, 11 months ago

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The Power of Customer Obsession at Zappos
The Power of Customer Obsession at Zappos

Episode 504

On this episode, Joe Cano, the Chief Marketing, Chief Merchandising, and Chief Growth Officer at Zappos, discusses the company's culture, use of AI, …

1 year, 11 months ago

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Redefining Leadership: From CMO to Cohort Creator with Carla Piñeyro Sublett
Redefining Leadership: From CMO to Cohort Creator with Carla Piñeyro Sublett

Episode 503

On this episode, Carla Piñeyro Sublett, the former CMO of IBM, discusses her transformational path from corporate leadership to starting her own comp…

2 years ago

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How Deloitte Uses Data-Driven Creativity in Marketing
How Deloitte Uses Data-Driven Creativity in Marketing

Episode 502

On this episode, Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte and Deloitte’s US CMO, dives into what it means to be a marketing le…

2 years ago

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