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Fixing the Mid-Funnel Chasm with John Gargiulo
Episode 36
John Gargiulo, Global Product Marketing Lead at Airbnb, joined Marketing Trends to discuss a problem he has seen that needs to be addressed: A vast c…
7 years, 5 months ago
The Marketing Doorway with Vanessa Hope Schneider
Episode 35
How do you make sure you understand your customers, and how do you make sure they understand you? That is what we talked about with Vanessa Hope Schn…
7 years, 5 months ago
How to Market a Marketplace with Paul Ghio
Episode 34
How do you market a marketplace, a platform where you have both buyers and sellers? To find out, we spoke with Paul Ghio. Paul is the Vice President …
7 years, 5 months ago
Sales and Marketing Convergence with Justin Shriber
Episode 33
This episode of Marketing Trends features an interview with Justin Shriber (Linkedin: /justinshriber | Twitter: @jshriber). Justin is the Vice Presid…
7 years, 5 months ago
Predicting the Future (and Creating It) with Peter Schwartz
Episode 32
Today’s episode features an interview with Peter Schwartz. Peter is a futurist, and the Senior Vice President for planning at Salesforce. Peter is al…
7 years, 5 months ago
How to Optimize ABM with Peter Isaacson
Episode 31
Peter Isaacson is the CMO of Demandbase and one of the originators of the ABM product category. He joined us to explain how to optimize ABM. He also …
7 years, 5 months ago
From Cost Center to Revenue Generator with Nicole Kingsley Brunner
Episode 30
How can you turn your marketing department from a cost center to a revenue generator?
We brought in Nicole Kingsley Brunner, CMO of Manning and Napie…
7 years, 5 months ago
Brand Always Matters with Corinne Sklar (Part 2)
Episode 29
Corinne Sklar is the CMO of Bluewolf, an IBM company. In her thirteen years with Bluewolf, Corinne has developed and implemented marketing strategies…
7 years, 6 months ago
The Power of a Design Mindset with Corinne Sklar (Part 1)
Episode 28
Corinne Sklar is the CMO of Bluewolf, an IBM company. In her thirteen years with Bluewolf, Corinne has developed and implemented marketing strategies…
7 years, 6 months ago
How to Build Pipeline with Rob Norman (Part 2)
Episode 27
This episode of Marketing Trends is part 2 of our interview with Rob Norman, Director of US Field Marketing at Box. In this episode, Rob talks all ab…
7 years, 6 months ago