Podcast Episodes

H&R Block Went Full Reality TV to Unlock Gen-Z Customers

Episode 530

What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?

An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is…

Published on 4 months, 2 weeks ago

Why Big Tech Is Spending Millions to Partner with Smart AI Startups

Episode 529

What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?

Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the …

Published on 5 months ago

How Auvik’s CMO Cracked Reddit: The Untapped Goldmine for B2B Marketers

Episode 528

Think LinkedIn is the place to reach technical buyers?

Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros …

Published on 5 months, 2 weeks ago

How a Simple Price Estimator Added 300% In Leads

Episode 527

You’re still optimizing for Google? That’s cute…

Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook mo…

Published on 5 months, 4 weeks ago

How to Outrank LLMs, Bypass AI Agents, and Actually Get Noticed!

Episode 526

In a twist that flips the format, today’s Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show’s behind-the-scenes force for nearly a decade — grabs the m…

Published on 6 months, 1 week ago

Bernard Slowey: Forget Chatbots! Smart Brands Are Moving to AI Agents!

Episode 525

Imagine onboarding a new employee who never sleeps, speaks every language, knows all your products, and can handle thousands of customers at once.

That's the reality Salesforce is building with Agentf…

Published on 6 months, 3 weeks ago

How GoDaddy Created The Best Super Bowl Ad With Walton Goggins

Episode 524

What does it take to launch an AI product on the biggest stage in advertising — and actually make it stick? 

GoDaddy CMO Fara Howard joins us to unpack the strategy behind their standout Super Bowl ca…

Published on 7 months, 1 week ago

10 Steps To A Team That Excels Without A Leader

Episode 522

What if successful teams could operate without a leader?

Spoiler Alert: If you still think leadership is about barking orders from the top, Keith Ferrazzi is here to tell you: you’re doing it wrong. T…

Published on 7 months, 3 weeks ago

Your Marketing “Best Practices” Are Killing Creativity

Episode 521

What’s worse than pissing people off with a bold marketing campaign? Boring them.

So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to genera…

Published on 8 months, 1 week ago

Marketing Myths and CMO Truths from a Coca-Cola & Uber Powerhouse

Episode 520

AI Won’t Save You. Strategy Will.

AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating…

Published on 8 months, 3 weeks ago