Podcast Episodes
Back to SearchThe Science and Art of Marketing With Monica Ho, Chief Marketing Officer at SOCi
Episode 396
Is marketing both art and science? If so, will that still be the case in the future? Monica Ho, the Chief Marketing Officer of SOCi, has the answer t…
4 years, 2 months ago
Sharpen Your Content Strategy With Eric Williamson, Chief Marketing Officer of CallMiner
Episode 395
Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to …
4 years, 2 months ago
The Marketing Playbook for the ‘New Economy’ with Goodway Group’s Michael Hayes
Episode 394
The economy has evolved, and the marketing playbooks we’ve all relied on for decades are on their way out the door. It’s time for a new playbook that…
4 years, 2 months ago
Gaining Insights Ethically With Kumar Doshi, the SVP of Marketing at Cint
Episode 393
Businesses and organizations aim to gain insights. The challenge is in attaining them productively and ethically. Kumar Doshi, Senior Vice President …
4 years, 2 months ago
Everything Your Brand Needs To Know About Augmented Reality With Zappar’s CEO, Caspar Thykier
Episode 392
Augmented reality is becoming a very real reality for marketers in every industry. So what do you need to know to successfully play in this space of …
4 years, 2 months ago
Using Events To Build Ongoing Community With Endless Events’ Founder and Chief Event Einstein, Will Curran
Episode 391
2020 changed everything we thought we knew about business events. Suddenly, name tags and conference halls were swapped for meeting links and living …
4 years, 2 months ago
Reimagining the Customer Journey With AcuityAds Chief Strategy Officer, Seraj Bharwani
Episode 390
Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and thi…
4 years, 3 months ago
Data and Technology, Content, and Context Must Be in Union Together With Valerie Bischak, Head of Growth at Amobee
Episode 389
In the current market, there’s no one-size-fits-all approach. Every customer wants something different, and businesses are constantly pivoting to kee…
4 years, 3 months ago
Cultivating Curiosity and Delivering Predictability With HG Insights VP of Marketing Ed Locher
Episode 388
Leading in marketing means seeing trends before they happen… sensing the change in the wind before anyone else and helping your clients prepare and –…
4 years, 3 months ago
From Practitioner to Leader: A VP of Marketing’s Advice for New Leaders With Andrea Zoellner
Episode 387
You’ve landed your first leadership role within your marketing organization — how do you prepare for that transition? Andrea Zoellner, Kinsta’s VP of…
4 years, 3 months ago