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What Is Oakley Shield Fusion? The New Era Of Prescription Sport Shields

Key Takeaways: Oakley Shield Fusion

Seamless Integration: Designed specifically for the Oakley Sutro and Sutro Lite, Shield Fusion uses direct-bond…

11 hours ago

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Eyecare Marketing: How to Build a Strong Brand Patients Remember

Insights from 4theRecord with Tyler Kemp

In the first episode of 4theRecord, host Tyler Kemp, account manager at Marketing4ECPs, explores what it ta…

1 week ago

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Dr. Artis Beatty on the Future of Optometry, Private Equity, and Identity
Dr. Artis Beatty on the Future of Optometry, Private Equity, and Identity

The future of optometry continues to evolve as technology advances, patient expectations grow, and healthcare systems become more complex. In this D…

1 week, 6 days ago

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Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing (2026)
Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing (2026)

In 2026, the eyecare industry is saturated with digital noise. For Eye Care Professionals (ECPs), the challenge is no longer just being seen, but be…

3 weeks ago

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OD’ing On Movies: What Merv Gets Right (and Wrong) in Eyecare
OD’ing On Movies: What Merv Gets Right (and Wrong) in Eyecare

In this OD’ing on Movies episode, the hosts use the romantic comedy Merv to spotlight what it looks like when an optometrist shows up on screen and …

3 weeks, 3 days ago

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Mastering the Scleral Lens Fit: Dr. Randy Charrier on the Power of the Heidelberg Engineering ANTERION

In this OptoCribs segment of the Four Eye Professor podcast, Dr. Randy Charrier breaks down how Heidelberg Engineering’s ANTERION® has streamlined t…

1 month ago

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GLP-1 Ocular Manifestations and NAION Risks in Optometric Practice

The rapid increase in the use of GLP-1 receptor agonists (GLP-1RAs), such as semaglutide (Ozempic, Wegovy) and tirzepatide (Mounjaro, Zepbound), has…

1 month, 1 week ago

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Getting It Right With Scleral Lenses: A PKP Case Using Anterion OCT

Scleral lenses have become a cornerstone of modern optometric care, particularly for patients with complex anterior segment disease. Conditions that…

1 month, 2 weeks ago

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Navigating the “Dog Days” in Optometry: Lessons on Balance, Burnout, and Being Present

The so-called “dog days” of optometry are not confined to summer months or academic calendars. They appear in January clinics, third-year rotations,…

1 month, 2 weeks ago

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Optometry Trends 2026: New Treatments and Technology Including Stellest, Tryptyr, and Nuance Audio

As optometry moves into 2026, the profession is experiencing one of its most clinically rich and technologically diverse periods in recent memory. R…

1 month, 2 weeks ago

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