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Publishers are sitting on valuable audience data — many just aren't using it well

My newsletter: https://simonowens.substack.com/

James Capo has spent much of the last decade helping publishers solve one of the industry's biggest c…

2 months ago

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This media startup is trying to reach readers exhausted by political noise

My newsletter: https://simonowens.substack.com/

Straight Arrow News was founded around a simple idea: a lot of Americans feel like they're living in …

2 months ago

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The 30-year-old PDF newsletter with a 98% market penetration rate

My newsletter: https://simonowens.substack.com/

 

There's a certain irony that one of the most influential publications covering Australia's telecomm…

2 months, 1 week ago

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The $100 billion problem lurking inside digital video ads

My newsletter: https://simonowens.substack.com/

 

The TV advertising business has changed dramatically over the past two decades. What used to be a r…

2 months, 1 week ago

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This product review blog pivoted to video to protect itself from AI

My newsletter: https://simonowens.substack.com/

Before launching his own media company, Andrew Palermo spent years working in marketing, where he saw…

2 months, 2 weeks ago

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Can media companies ever claw back advertising revenue from big tech?

My newsletter: https://simonowens.substack.com/

 

Digital advertising has long been shaped by a David-versus-Goliath dynamic, with publishers struggl…

2 months, 2 weeks ago

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How a niche YouTube channel became a multi-platform travel business

My newsletter: https://simonowens.substack.com/

 

Jessica Dante didn't set out to build a multi-platform travel media company—she set out to escape o…

2 months, 3 weeks ago

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This company is rewiring the economics of TV advertising

My newsletter: https://simonowens.substack.com/

 

For most brands, TV advertising has long operated as an opaque, high-stakes gamble—an expensive cha…

2 months, 4 weeks ago

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How a yoga teacher turned bedtime stories into a media empire

My newsletter: https://simonowens.substack.com/

 

The rise of "sleep podcasts" has quietly reshaped a corner of the audio industry, turning bedtime i…

3 months ago

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How Axios Local is leveraging AI to expand into smaller cities

My newsletter: https://simonowens.substack.com/

Axios Local began as an experiment in translating a national media brand's playbook into the fragment…

3 months, 1 week ago

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