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IAM2198 - The Value of Analytics in Measuring Marketing Effectiveness


Episode 2415


Gresham Harkless discusses the importance of building a Minimum Viable Product (MVP) and using data to improve it in digital marketing.   Gresham emphasizes the value of analytics in measuring market…


Published on 1 year, 4 months ago

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IAM2197 - The Importance of having a Solid Marketing Foundation


Episode 2414


In this episode, Gresham Harkless emphasizes the importance of having a solid marketing foundation, likening it to the crust of a dessert that holds everything together.   He focuses on essential ele…


Published on 1 year, 4 months ago

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IAM2196 - Understanding the Evolution of Marketing Practices


Episode 2413


Gresham Harkless discusses the significance of understanding messaging and targeting in digital marketing, the evolution of marketing practices, and the necessity of continuous learning and adaptatio…


Published on 1 year, 4 months ago

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IAM2195 - Building Authority Positioning and Meaningful Connections through Podcasting


Episode 2412


Gresham Harkless provides valuable insights into leveraging podcasting for authority positioning and building meaningful connections within the industry.   Gresham highlights podcasting as a potent t…


Published on 1 year, 4 months ago

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IAM2194 - The Right Ingredient and the Entrepreneurial Spirit in a Business Journey


Episode 2411


Gresham Harkless shares his experiences and lessons learned and offers valuable advice for those navigating the transition from traditional employment to entrepreneurship.   Gresham emphasizes the im…


Published on 1 year, 4 months ago

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IAM2193 - Speaker, Trainer and Sales Coach on a Personal Mission to Help People Supercharge Their Sales Team and Be Happier


Episode 2410


In this episode, we have Rachel Sheerin, a speaker, trainer, and sales coach specializing in the hospitality industry.

Rachel shares her journey from experiencing severe burnout in her early career t…


Published on 1 year, 4 months ago

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IAM2192 - Health Coach and Nutritional Practitioner Passionate About Teaching Women on Sustainable Health Lifestyle


Episode 2409


In this episode, we have Laurence Annez, a certified nutritional practitioner and health coach, who specializes in helping women with PCOS.

Laurence shares her personal journey with PCOS and how it i…


Published on 1 year, 4 months ago

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IAM2191 - Unveiling the Concept Behind the "Unique Media Pie" Recipe


Episode 2408


Gresham Harkless shares his insights on building a successful media presence and the concept behind his "unique media pie" recipe.   He introduces his two main ventures; Blue 16 Media, a digital mark…


Published on 1 year, 4 months ago

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IAM2190 - Leveraging on Media to Promote Positivity and Support Entrepreneurs in their Journeys - Part 2


Episode 2407


In this episode, Gresham Harkless dives into powerful productivity and personal growth hacks that have transformed his daily routine.   He discusses the benefits of a gratitude journal, meditation, a…


Published on 1 year, 4 months ago

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IAM2189 - Leveraging on Media to Promote Positivity and Support Entrepreneurs in their Journeys - Part 1


Episode 2406


Gresham Harkless discusses the difficulties of launching Blue16 Media, emphasizing the unpredictability of entrepreneurship and the loneliness that often accompanies it.    Gresham highlights the imp…


Published on 1 year, 4 months ago





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