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Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly!
Episode 2
Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola
Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are r…
Published on 6 years, 7 months ago
Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table?
Episode 1
Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-b…
Published on 6 years, 8 months ago