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The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode
The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode

Episode 56

This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Adv…

5 years, 6 months ago

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The Acronym Splitters, Irene and a Successful Content Cocktail Episode
The Acronym Splitters, Irene and a Successful Content Cocktail Episode

Episode 55

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acr…

5 years, 7 months ago

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The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode
The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode

Episode 54

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are …

5 years, 7 months ago

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The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode
The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

Episode 53

This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibi…

5 years, 7 months ago

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The Educated, Accessible, Curated, Birthday Hot Cocktail Episode
The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

Episode 52

Our 52nd episode and our birthday!

There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a …

5 years, 7 months ago

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The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode
The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode

Episode 51

Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirr…

5 years, 8 months ago

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The Golden Account Based Favourability Journey to the Virtual Bar Episode
The Golden Account Based Favourability Journey to the Virtual Bar Episode

Episode 50

This week, it's our 50th episode, considered the golden anniversary.

In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the …

5 years, 8 months ago

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The Artificially Intelligent Headless Channels and a Cocktail Episode
The Artificially Intelligent Headless Channels and a Cocktail Episode

Episode 49

It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall …

5 years, 8 months ago

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The Super Bowl, Personalization, B2B Music and a Cocktail Episode
The Super Bowl, Personalization, B2B Music and a Cocktail Episode

Episode 48

It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pas…

5 years, 8 months ago

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#47 - The Two Jeff's, Personalization, Sequencing and a Cocktail with Robert Episode
#47 - The Two Jeff's, Personalization, Sequencing and a Cocktail with Robert Episode

Episode 47


In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the Sales Sequence Opti…

5 years, 9 months ago

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