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The We'll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode
The We'll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

Episode 95

This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls, the m…

4 years, 10 months ago

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The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode
The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode

Episode 94

'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.

This podcast start…

4 years, 10 months ago

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The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode
The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode

Season 1 Episode 94

It's the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.

This podcast …

4 years, 10 months ago

Short Long
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The Give it to You, Give it to Me, Reputation's Rebecca Biestman and Creative Briefs That Aren't Episode
The Give it to You, Give it to Me, Reputation's Rebecca Biestman and Creative Briefs That Aren't Episode

Episode 93

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance …

4 years, 10 months ago

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The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that's on Message Episode
The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that's on Message Episode

Episode 92

This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. 

Our guest is…

4 years, 10 months ago

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The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode
The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

Episode 91

This week, it's peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to d…

4 years, 10 months ago

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The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode
The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

Episode 90

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ia…

4 years, 11 months ago

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The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode
The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode

Episode 89

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at Siriu…

4 years, 11 months ago

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The Budget Planning and The Only Way Out Is Through a Cocktail Episode
The Budget Planning and The Only Way Out Is Through a Cocktail Episode

Episode 88

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/…

4 years, 11 months ago

Short Long
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The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode
The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

Episode 87

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfor…

4 years, 11 months ago

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