Podcast Episodes
Back to Search
An In-Depth Look at the Creative Process with Tom Meredith, Tier 11’s VP of Strategy and Innovation
Episode 324
You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?
In today…
5 years, 1 month ago
The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam
Episode 323
Choosing the right marketing agency is critically important for businesses on a growth path.
It’s no secret that co-hosts Ralph Burns and Kasim Aslam…
5 years, 1 month ago
Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr
Episode 322
You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.
In today’s episode, c…
5 years, 1 month ago
Reevaluating Your Offer to Find Your Audience with Tier 11’s Angela Ponsford
Episode 321
In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit …
5 years, 1 month ago
Why You Should (Also) Be Running YouTube Ads with Tier 11’s William Palmer
Episode 320
William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look…
5 years, 1 month ago
Sales Funnels: Do We Need Them Or Not? with Ralph Burns and Kasim Aslam
Episode 319
Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.
In the marketi…
5 years, 2 months ago
Why Bots Aren’t Going Anywhere and Why That’s a Good Thing with BotBuilders founder, Matt Leitz
Episode 318
Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot …
5 years, 2 months ago
How to Use Instagram’s New Branded Content Ads with Angela Ponsford, VP of Media Buying at Tier 11
Episode 317
Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.
On…
5 years, 2 months ago
Is YouTube the New Facebook? | Pro Tips on Running Successful YouTube Ads
Episode 316
Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.
YouTube is a great diversification strate…
5 years, 2 months ago
Real SEO That Works: How Content Isn’t Always King and What to Focus on Instead
Episode 315
We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. …
5 years, 3 months ago