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Ralph and Kasim's Biggest Predictions for 2023
Episode 455
In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, …
3 years, 10 months ago
The Secret to Converting Different Types of Traffic
Episode 454
How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are.
On today'…
3 years, 10 months ago
The System Ralph Uses to Manage $100M in Ads
Episode 453
Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget?
On today's episode, Ralp…
3 years, 10 months ago
Google Ads Hack to Maximize Conversions
Episode 452
How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?
On today's episode, Ralph and Kasi…
3 years, 10 months ago
Why Kasim Spent a Half Million Dollars on Only 15 Keywords
Episode 451
Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?
On today's episode, Ralph and K…
3 years, 10 months ago
Using Text-To-Image AI to Expedite Your Creative Process with Patrick Gilbert
Episode 450
AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh.
On today's episode…
3 years, 10 months ago
WTF - Are Robots Taking Over Paid Advertising?
Episode 449
Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if yo…
3 years, 10 months ago
![[Part 2] Flipping a Funnel to Lower Your CPA](https://artwork.captivate.fm/af26318b-0aa5-463a-9173-a2e7922bf03a/MO7jpfvBWJqIZzJ7bH5LzDrM.jpg)
[Part 2] Flipping a Funnel to Lower Your CPA
Episode 448
How much research is enough for writing copy and creating ad content?
We all know that effective marketing is all about researching your customer avat…
3 years, 10 months ago
![[Case Study] Unconventional Ways to Lower Your CPA](https://artwork.captivate.fm/d0d1143e-1f8c-41fa-8921-e7b8159bf82d/TtKnvKfm9vyWyapqQycEAyQh.jpg)
[Case Study] Unconventional Ways to Lower Your CPA
Episode 447
What is the most powerful type of messaging across all industries and advertising platforms?
On today's episode, Ralph and Kasim break down a recent c…
3 years, 11 months ago
Winning the Social Media Game and Turning Posts into Traffic with Christene Marie
Episode 446
What exactly is empathy-driven branding - and why is it so effective?
On today's episode, Ralph and Kasim continue their discussion on empathy-driven …
3 years, 11 months ago