Podcast Episodes

Social News from the EDGE | Week of 5.12.2025

Season 14 Episode 760

CTR Secrets and Social Shakeups

It’s another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews …

Published on 3 months, 3 weeks ago

Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Season 14 Episode 759

Curious where your website visitors are really clicking—or rage-clicking? On this week’s EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are tra…

Published on 3 months, 3 weeks ago

SEL News from the EDGE | Week of 5.5.2025

Season 14 Episode 758

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special “News from the News” edition. They dive into the sharp rise of Google Ad cos…

Published on 4 months ago

User Behavior from Heatmaps w/ Celeste Gonzalez

Season 14 Episode 757

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity’s suite of too…

Published on 4 months, 1 week ago

AI/SEO News from the EDGE | Week of 4.21.2025

Season 14 Episode 756

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy review…

Published on 4 months, 2 weeks ago

Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

Season 14 Episode 755

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search…

Published on 4 months, 3 weeks ago

Local News from the EDGE w/ Darren Shaw | 4.11.25

Season 14 Episode 754

In Local News!

Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back!

In general digital marketing news, Googl…

Published on 4 months, 4 weeks ago

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

Season 14 Episode 753

This is going to be big.

SEO Week 2025 is happening at the end of this month!. 

Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discu…

Published on 5 months ago

DMA and Google's Self-Preference: What Local Businesses Need to Know

Season 14 Episode 752

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google’s strategic maneuvers in Europe are reshaping t…

Published on 5 months ago

SEO News from the EDGE | Week of 3.24.2025

Season 14 Episode 751

Creepy AI Advancements!

Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. 

Go…

Published on 5 months, 1 week ago