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Inside Cadillac’s $1 Billion Formula 1 Bet


Episode 456


Today's podcast explains how Cadillac is preparing for its Formula 1 debut. We discuss F1's application process, real estate projects, budgets, headcount, driver rumors, and so much more.


Published on 1 month, 2 weeks ago

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The Tour de France: How The World's Most Challenging Race Became A $150 Million Business


Episode 455


The Tour de France breaks bodies, burns calories, and somehow turns massive profits without charging fans a dime. Today's podcast breaks down the business behind cycling's most famous event.


Published on 1 month, 2 weeks ago

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The New Law That Could Kill Legal Sports Betting in America


Episode 454


Congress just passed a provision that could destroy professional gambling in the U.S. Today's podcast breaks down what it all means (and why some sportsbooks appear to be cheering it on).


Published on 1 month, 2 weeks ago

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How Louis Vuitton Took Over Sports


Episode 453


Today’s podcast analyzes the sports marketing strategy of billion-dollar luxury goods conglomerate LVMH. LVMH spends $300 million a year on sports, but it’s not just advertising. I break down how the…


Published on 1 month, 2 weeks ago

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Wimbledon's Most Interesting (And Secretive) Details


Episode 452


Today’s podcast is a detailed breakdown of Wimbledon. I peel back the curtain on Wimbledon’s most interesting and secretive details, and cover everything you could possibly imagine about the most pre…


Published on 1 month, 3 weeks ago

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Inside Hollywood’s $200 Million Bet on Formula 1


Episode 451


Today's podcast goes behind the scenes of Hollywood's new "F1" movie starring Brad Pitt. I break down all the interesting details of the film, including its budget, the real sponsorships sold for the…


Published on 2 months ago

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The Man Behind the NFL’s Media Empire Is Now Running the PGA Tour


Episode 450


Today's podcast breaks down the PGA Tour's hiring of longtime NFL executive Brian Rolapp as its first-ever CEO. I look at why Rolapp was chosen by the PGA Tour to lead its organization, what he accom…


Published on 2 months ago

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Inside the Lakers Sale: How Jerry Buss Built a $10 Billion Dynasty


Episode 449


Today's podcast covers the recent $10 billion sale of the NBA's Los Angeles Lakers to LA Dodgers owner Mark Walter and how the late Jerry Buss helped turn the franchise into a massive empire. I cover…


Published on 2 months, 1 week ago

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Breaking Down the House v. NCAA Settlement


Episode 448


Today's podcast is a deep dive into the House v. NCAA settlement, which will pave the way for universities and colleges to directly pay their student-athletes. The House v. NCAA settlement was recent…


Published on 2 months, 1 week ago

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Inside Oakmont Country Club: America's Most Difficult and Unique Golf Course


Episode 447


Today’s podcast takes an inside look at Oakmont Country Club, the host of this weekend’s US Open golf tournament. Oakmont is one of the country’s most historic golf courses and will host the US Open …


Published on 2 months, 2 weeks ago





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