Podcast Episodes

Squarespace SEO Advice

Episode 149

In this episode, Meredith's husband critiques Squarespace's recent SEO update, describing it as a mostly superficial improvement without real functional value, masking the same ineffective SEO advice…

Published on 1 week ago

The Goldilocks Problem of SEO

Episode 148

In this episode, Meredith and her husband discuss the importance of consistency—rather than constant effort—when it comes to SEO. The key takeaway: long-term, sustainable progress in SEO comes from f…

Published on 1 week, 3 days ago

SEO Fundamentals part 2 (Squarespace)

Episode 147

In this episode, Meredith and her husband discuss the pros and cons of using Squarespace as a website platform, particularly focusing on its limitations for SEO. While Squarespace is praised for its …

Published on 2 weeks, 6 days ago

SEO Fundamentals part 1 (Showit)

Episode 146

What began as a quick SEO tip while Meredith was swimming with whales in Tonga evolved into a comprehensive Fundamentals Series ShowIt, WordPress, and Squarespace users.

Visit the Fundamentals Series
h…

Published on 4 weeks ago

Google Announces "The Future of Search" [Insider's Inbox]

Episode 145

Google's recent I/O event unveiled dramatic changes to search as 'AI mode' was declared "The Future of Search"  and prominently featured as the first tab in Google search results. The shift represent…

Published on 1 month ago

Preparing for Increased Competition from AI

Episode 144

This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.

Published on 1 month, 1 week ago

Document. Don't Create. (more AI advice)

Episode 143

In this episode, Meredith’s husband explains how to strategically use AI to support—not replace—your content creation for SEO. Instead of relying on generic AI tools that promise top rankings, he adv…

Published on 1 month, 2 weeks ago

The Content Multiplier: AI's Hidden Power for SEO

Episode 142

In this episode, Meredith’s husband discusses how he uses AI as a powerful assistant in his SEO workflow—not as a shortcut, but as a support tool. He emphasizes that while many AI tools claim to auto…

Published on 1 month, 3 weeks ago

ChatGPT vs. Google AI Mode {Head-to-Head Comparison}

Episode 141

Google has officially released its AI mode for search, transforming Google's functionality to more closely resemble ChatGPT. In this episode we test some results against each other

• Google's AI mode …

Published on 2 months ago

The Email Decision: Spam or Opportunity?

Episode 140

We examine the world of unsolicited business emails and when they might actually be worth responding to instead of immediately deleting.

• Most "link to us" or "publish our content" emails are spam de…

Published on 2 months, 1 week ago