Podcast Episodes

What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)

1 year, 6 months ago

Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?

Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7…

1 year, 6 months ago

AI and the Future of Marketing and E-commerce — How You Stay Relevant

I’ve long argued that artificial intelligence won’t take your job, but that smart people who use AI might. What you might want to think about though …

1 year, 7 months ago

Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451)

With all of the discussion around ChatGPT, generative AI, and large language models, you’d think that OpenAI’s tools — or those from Perplexity or An…

1 year, 7 months ago

AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)

Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think…

1 year, 7 months ago

Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud)

There’s only one way to succeed this year & and every year. Success is more than just what you do in digital or marketing. Success goes far beyond ju…

1 year, 7 months ago

Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)

We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill cont…

1 year, 8 months ago

How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)

Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (a…

1 year, 8 months ago

What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)

Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more…

The post…

1 year, 8 months ago

When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446)

Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put a…

1 year, 8 months ago